Citation

Campaign Dynamics of Leader Popularity: Causes and Effects

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Abstract:

This paper examines the causes and effects of leader popularity during election campaigns. Specifically, we assess how candidate-related news coverage influences voters’ evaluations of political leaders and how this affects party choice. We make use of data from three rolling cross-section surveys and accompanying content analyses of TV newscasts and national newspapers that were conducted in the context of the German federal elections, 2005–2013. The results indicate that appearances of candidates in the news, TV debate coverage as well as gains in the polls can boost leader popularity. Such persuasive effects are particular pronounced for the candidate of the trailing party. Attitudes towards frontrunning incumbents seem to be more stable but are subject to significant priming. For them, appearances in the news increase the weight of the effect of candidate popularity on party choice. We conclude that candidate-related news coverage may have differential effects depending on the role of the candidate, and we discuss the implications of this finding for implementing effective campaign strategies.

Keywords: media effects; public opinion; attitude change; election campaigns
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Association:
Name: American Political Science Association Annual Meeting
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http://www.apsanet.org


Citation:
URL: http://citation.allacademic.com/meta/p1126170_index.html
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MLA Citation:

Krewel, Mona. and Partheymüller, Julia. "Campaign Dynamics of Leader Popularity: Causes and Effects" Paper presented at the annual meeting of the American Political Science Association Annual Meeting, TBA, Philadelphia, PA, Sep 01, 2016 <Not Available>. 2017-11-28 <http://citation.allacademic.com/meta/p1126170_index.html>

APA Citation:

Krewel, M. and Partheymüller, J. , 2016-09-01 "Campaign Dynamics of Leader Popularity: Causes and Effects" Paper presented at the annual meeting of the American Political Science Association Annual Meeting, TBA, Philadelphia, PA <Not Available>. 2017-11-28 from http://citation.allacademic.com/meta/p1126170_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This paper examines the causes and effects of leader popularity during election campaigns. Specifically, we assess how candidate-related news coverage influences voters’ evaluations of political leaders and how this affects party choice. We make use of data from three rolling cross-section surveys and accompanying content analyses of TV newscasts and national newspapers that were conducted in the context of the German federal elections, 2005–2013. The results indicate that appearances of candidates in the news, TV debate coverage as well as gains in the polls can boost leader popularity. Such persuasive effects are particular pronounced for the candidate of the trailing party. Attitudes towards frontrunning incumbents seem to be more stable but are subject to significant priming. For them, appearances in the news increase the weight of the effect of candidate popularity on party choice. We conclude that candidate-related news coverage may have differential effects depending on the role of the candidate, and we discuss the implications of this finding for implementing effective campaign strategies.

Keywords: media effects; public opinion; attitude change; election campaigns


Similar Titles:
Campaign and Media Attention to an Issue Causes Learning-Based Effects, Not Priming

The Dynamics of Accuracy in Campaign Advertising and its Effects

Mobilizing Voters: A Dynamic Model of Campaign Effects


 
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