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Using Electronic Surveys in Organizational Communication Research: A Panel Study at GE's Global Research Center

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Abstract:

This is one of the first studies within the organizational communication discipline to report how an electronic survey has been used within a for-profit organization. This study reports methodological results from the survey as well detailing how to conduct such surveys. This article reviews existing literature in the area, then provides a detailed case study of the methodological issues associated with the design and implementation of an ongoing electronic communications survey at the General Electric Global Research Center in upstate New York.

Most Common Document Word Stems:

survey (255), research (179), electron (127), respons (112), employe (101), email (91), rate (61), use (55), global (53), communic (51), mail (42), respond (40), data (33), 2000 (33), 1998 (32), sampl (31), technolog (31), within (31), day (29), question (28), messag (28),

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Electrionic Surveys; Methodology; Organizational Communication; Case Study
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Name: International Communication Association
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MLA Citation:

Downing, Joe. and Clark, Russell. "Using Electronic Surveys in Organizational Communication Research: A Panel Study at GE's Global Research Center" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA, May 27, 2004 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p112691_index.html>

APA Citation:

Downing, J. R. and Clark, R. S. , 2004-05-27 "Using Electronic Surveys in Organizational Communication Research: A Panel Study at GE's Global Research Center" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p112691_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This is one of the first studies within the organizational communication discipline to report how an electronic survey has been used within a for-profit organization. This study reports methodological results from the survey as well detailing how to conduct such surveys. This article reviews existing literature in the area, then provides a detailed case study of the methodological issues associated with the design and implementation of an ongoing electronic communications survey at the General Electric Global Research Center in upstate New York.

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Document Type: .PDF
Page count: 36
Word count: 8542
Text sample:
Electronic Surveys 1 Using Electronic Surveys in Organizational Communication Research: A Panel Study at GE’s Global Research Center Organizational communication scholars and practitioners are adapting their traditional research methods as employees spend more time engaged in computer-mediated communication tasks.1 As one example there is increasing interest to administer employee communications surveys via some form of electronic channel—either through email HTML forms or as a downloadable interactive survey application. So far communication researchers have written little on how these emerging
3 id rsd ay a 1 y 2 2/ 22 2 Electronic Surveys Electronic Surveys Figure 3 45% 41% 40% 36% 35% Response Rate 30% 26% 25% 20% 15% 10% 5% 0% Sample 1 Sample 2 Sample 3


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