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CSR issue and interactivity in the Web of Korean corporations
Unformatted Document Text:  CSR & Interactivity 30 Cutlip, S. M., & Center, A. H. (1971). Effective public relations. (4th ed.). Englewood Cliffs, NJ: Prentice Hall. Cutlip, S. M., Center, A. H., & Broom, G. M. (1985). Effective public relations. (6th ed.). Englewood Cliffs, NJ: Prentice Hall. Daugherty, E. L. (2001). Public relations and social responsibility. In R. L. Heath (Ed.). Handbook of public relations. (pp. 389-401). NY: Sage Publication Inc. Esrock, S. L., & Leichty, G. B. (1998). Social responsibility and corporate Web pages: Self-presentation or agenda-setting? Public Relations Review, 24(3). 305-319. Esrock, S. L., & Leichty, G. B. (1999). Corporate World Wide Web pages: serving the news media and other public. Journalism & Mass Communication Quarterly, 76(3). 457-467. Falk, L. K. (2000). Creating a winning Web site. The Strategist, 5(4). 37-40. The Federation of Korean Industries. (1998). Korean Kiubdume daehan image chosa [The survey of image toward Korean firms]. Retrieved April 13, 2003, from FKI site: http://www.fki.or.kr/ ________. (2001). Tkiubui sohoikongheon hwalddonge daehan CEOoa kongjoonui insik [The perception of CEO and publics about corporate social contribution activities]. Retrieved April 13, 2003, from FKI site: http://www.fki.or.kr/ Goodman, S. E. (1983). Why few corporations monitor social issues. Public Relations Journals, 39. 20. Gray, J. G. Jr. (1986). Managing the corporate image: The key to public trust. Westport, CT: Quorum Books. Gronstedt, A. (2000). Integrating communications on Internet time. The Strategist, 6(1).

Authors: Kang, Hyunmee.
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CSR & Interactivity 30
Cutlip, S. M., & Center, A. H. (1971). Effective public relations. (4th ed.). Englewood
Cliffs, NJ: Prentice Hall.
Cutlip, S. M., Center, A. H., & Broom, G. M. (1985). Effective public relations. (6th ed.).
Englewood Cliffs, NJ: Prentice Hall.
Daugherty, E. L. (2001). Public relations and social responsibility. In R. L. Heath (Ed.).
Handbook of public relations. (pp. 389-401). NY: Sage Publication Inc.
Esrock, S. L., & Leichty, G. B. (1998). Social responsibility and corporate Web pages:
Self-presentation or agenda-setting? Public Relations Review, 24(3). 305-319.
Esrock, S. L., & Leichty, G. B. (1999). Corporate World Wide Web pages: serving the
news media and other public. Journalism & Mass Communication Quarterly,
76(3). 457-467.
Falk, L. K. (2000). Creating a winning Web site. The Strategist, 5(4). 37-40.
The Federation of Korean Industries. (1998). Korean Kiubdume daehan image
chosa [The survey of image toward Korean firms]. Retrieved April 13, 2003,
from FKI site: http://www.fki.or.kr/
________. (2001). Tkiubui sohoikongheon hwalddonge daehan CEOoa kongjoonui insik
[The perception of CEO and publics about corporate social contribution
activities]. Retrieved April 13, 2003, from FKI site: http://www.fki.or.kr/
Goodman, S. E. (1983). Why few corporations monitor social issues. Public Relations
Journals, 39. 20.
Gray, J. G. Jr. (1986). Managing the corporate image: The key to public trust. Westport,
CT: Quorum Books.
Gronstedt, A. (2000). Integrating communications on Internet time. The Strategist, 6(1).


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