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Global public relations: An explication of the concept of global public
Unformatted Document Text:  Global Public Relations 25 Vercic, D., Ruler, B., Buetschi, G., & Flodin, B. (2001). On the definition of public relations: A European view. Public Relations Review, 27, 373-387. Wakefield, R. I. (1996). Interdisciplinary theoretical foundations for international public relations. In H. M. Culbertson & N. Chen (Eds.), International public relations: A comparative analysis (pp. 17-30). Mahwah, NJ: Lawrence Erlbaum. Wakefield, R. I. (2000). Preliminary Delphi research on international public relations programming: Initial data supports application of certain generic/specific concepts. In Moss, D., Vercic, D., & Warnaby, G. (Eds.), Perspectives on public relations research (179-208). London: Routledge.

Authors: Lee, Suman.
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Global Public Relations
25
Vercic, D., Ruler, B., Buetschi, G., & Flodin, B. (2001). On the definition of
public relations: A European view. Public Relations Review, 27, 373-387.
Wakefield, R. I. (1996). Interdisciplinary theoretical foundations for international
public relations. In H. M. Culbertson & N. Chen (Eds.), International public relations: A
comparative analysis (pp. 17-30). Mahwah, NJ: Lawrence Erlbaum.
Wakefield, R. I. (2000). Preliminary Delphi research on international public
relations programming: Initial data supports application of certain generic/specific
concepts. In Moss, D., Vercic, D., & Warnaby, G. (Eds.), Perspectives on public
relations research (179-208). London: Routledge.


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