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Effects of Site, Vendor, and Consumer Characteristics on Web Site Trust and Disclosure

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Abstract:

The research presented in this paper draws upon components of two recent models of consumer behavior in the online environment, the Internet Consumer Trust Model (Grazioli & Jarvenpaa, 2000; Jarvenpaa & Tractinsky, 1999) and the Electronic Exchange Model (Swaminathan, Lepkowska-Whie, & Rao, 1999) to examine the effectiveness of certain trust and assurance mechanisms (i.e., privacy policies and seals), as well as vendor and consumer characteristics, on trust and disclosure of personal information to commercial Web sites. A relatively novel experimental design is used to investigate the hypotheses. Results suggest that the vendor characteristic of reputation is important in influencing e-tailer trust, and that the content of privacy assurances do not impact trust or disclosure.

Most Common Document Word Stems:

site (159), inform (138), trust (135), privaci (112), disclosur (109), web (107), onlin (87), use (73), commerci (63), secur (54), reput (54), person (49), internet (48), consum (46), assur (45), studi (44), particip (44), research (41), may (40), exchang (38), 2000 (35),

Author's Keywords:

ecommerce, privacy, security, trust, disclosure
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Association:
Name: International Communication Association
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http://www.icahdq.org


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MLA Citation:

Metzger, Miriam. "Effects of Site, Vendor, and Consumer Characteristics on Web Site Trust and Disclosure" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA, May 27, 2004 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p113304_index.html>

APA Citation:

Metzger, M. , 2004-05-27 "Effects of Site, Vendor, and Consumer Characteristics on Web Site Trust and Disclosure" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p113304_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The research presented in this paper draws upon components of two recent models of consumer behavior in the online environment, the Internet Consumer Trust Model (Grazioli & Jarvenpaa, 2000; Jarvenpaa & Tractinsky, 1999) and the Electronic Exchange Model (Swaminathan, Lepkowska-Whie, & Rao, 1999) to examine the effectiveness of certain trust and assurance mechanisms (i.e., privacy policies and seals), as well as vendor and consumer characteristics, on trust and disclosure of personal information to commercial Web sites. A relatively novel experimental design is used to investigate the hypotheses. Results suggest that the vendor characteristic of reputation is important in influencing e-tailer trust, and that the content of privacy assurances do not impact trust or disclosure.

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Document Type: .PDF
Page count: 37
Word count: 10286
Text sample:
Trust and Disclosure to Commercial Web Sites 1 Effects of Site Vendor and Consumer Characteristics on Web Site Trust and Disclosure Despite continued proliferation of commercial Web sites recent studies show that consumers perceive ecommerce transactions to be riskier than business transactions conducted using more traditional channels (Miyazaki & Fernandez 2001; Sheehan & Hoy 2000). Risk perceptions may stem from consumers’ relative lack of experience with online commerce compared to other commercial transactions as well as from several features
or materials to the OnlineMusic web site by electronic mail including any comments data questions suggestions or the like all such communications are and will be treated as non-confidential and non-proprietary. Thus you give up any claim that any use of such material violates any of your rights including privacy rights moral rights proprietary or other property rights publicity rights rights to credit for material or ideas or any other right including the right to approve the way OnlineMusic


Similar Titles:
Promoting I-Safety: The Effects of Consumer Information and Privacy Seals on Risk Assessment and Online Privacy Behavior

HOW INTERPERSONAL TRUST MANIFESTS ONLINE BEHAVIOR: A case study exploring the impact of societal levels of interpersonal trust on the utilization of online source credible information.

Online Privacy and Security: The Discrepancy between Online Policies and Consumer Perceptions

Human Subjects in Internet Research: Ethical Concerns with the Study of Human Communication on the Internet

Learning in a Globalizing World: Decision Rights, Reputational Concerns, and the Quality of Information Exchange


 
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