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Can a Robot be Perceived as a Developing Creature?
Unformatted Document Text:  a significant effect on the mediating variables (here, co-presence and psychological involvement). We omitted the number of participants factor for the mediation analysis, because this factor does not have an effect on social presence and shows inconsistent effects on other dependent variables. Secondly, the mediating variable should have a significant effect on the dependent variables. Third, the independent variable must have a significant effect on the dependent variables when the dependent variables were regressed on the independent variables without the mediating variables. Fourth, when the dependent variables are regressed on both the mediating variables and the independent variable, the effect of the mediating variables on the dependent variables should remain significant. Finally, the effect of the independent variable on the dependent variables should decline, when the dependent variables are regressed on both the mediating variables and the independent variable. From the above path diagram, we can easily confirm the first two conditions for mediation (by checking the significance of standardized coefficient for each prediction). To confirm the third condition, a series of simple linear regression were done. As can be inferred from the result of the previous analyses, the independent variable (the development capability factor) had significant positive effects on social attraction (standardized coefficient = .59, p < .01), physical attraction (standardized coefficient = .32, p < .05), enjoyment of interaction (standardized coefficient = .33, p < .05), closeness of para-social relationship (standardized coefficient = .33, p < .05), buying intention (standardized coefficient = .48, p < .01), and life-likeness (standardized coefficient = .37, p < .05). These analyses indicated that the data support the third condition for mediation. The fourth and final conditions for mediation can be confirmed by examining the changes

Authors: Lee, Kwan Min., Park, Namkee. and Song, Hayeun.
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a significant effect on the mediating variables (here, co-presence and psychological
involvement). We omitted the number of participants factor for the mediation analysis,
because this factor does not have an effect on social presence and shows inconsistent
effects on other dependent variables. Secondly, the mediating variable should have a
significant effect on the dependent variables. Third, the independent variable must have a
significant effect on the dependent variables when the dependent variables were
regressed on the independent variables without the mediating variables. Fourth, when the
dependent variables are regressed on both the mediating variables and the independent
variable, the effect of the mediating variables on the dependent variables should remain
significant. Finally, the effect of the independent variable on the dependent variables
should decline, when the dependent variables are regressed on both the mediating
variables and the independent variable.
From the above path diagram, we can easily confirm the first two conditions for
mediation (by checking the significance of standardized coefficient for each prediction).
To confirm the third condition, a series of simple linear regression were done. As can be
inferred from the result of the previous analyses, the independent variable (the
development capability factor) had significant positive effects on social attraction
(standardized coefficient = .59, p < .01), physical attraction (standardized coefficient =
.32, p < .05), enjoyment of interaction (standardized coefficient = .33, p < .05), closeness
of para-social relationship (standardized coefficient = .33, p < .05), buying intention
(standardized coefficient = .48, p < .01), and life-likeness (standardized coefficient = .37,
p < .05). These analyses indicated that the data support the third condition for mediation.
The fourth and final conditions for mediation can be confirmed by examining the changes


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