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Korean perceptions and evaluations of U.S.-related issues: Relationships among media exposure, negative perceptions, and behavioral changes

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Abstract:

This study investigates the effects of exposure to media depicting negative images of the United States on Koreans’ perceptions of Americans and on the anti-Americanism currently rising in Korea. Structural Equations Modeling (SEM) was used to evaluate various theoretical arguments. Results revealed that Korean citizens’ exposure to negative images of the U.S. in the Korean media was directly linked to Koreans’ negative perceptions of the U.S. However, it was also shown that these perceptions were not always directly linked to Koreans’ evaluations of issues related to the United States. Thus, it was revealed that exposure to mass media coverage of the U.S. that includes negative imagery of the U.S. and Americans is not always indirectly related to Koreans’ anti-Americanism.

Most Common Document Word Stems:

percept (145), media (142), american (139), korean (122), negat (104), exposur (98), u.s (85), evalu (74), m (68), sd (67), issu (63), measur (57), relat (54), model (53), behavior (51), korea (51), chang (47), p (43), mass (42), 05 (39), 1 (36),

Author's Keywords:

Media exposure, Negative Perceptions, and Behavioral Changes
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Name: International Communication Association
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MLA Citation:

Moon, Seung-jun. and DeLamater, John. "Korean perceptions and evaluations of U.S.-related issues: Relationships among media exposure, negative perceptions, and behavioral changes" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA, May 27, 2004 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p113388_index.html>

APA Citation:

Moon, S. and DeLamater, J. , 2004-05-27 "Korean perceptions and evaluations of U.S.-related issues: Relationships among media exposure, negative perceptions, and behavioral changes" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p113388_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study investigates the effects of exposure to media depicting negative images of the United States on Koreans’ perceptions of Americans and on the anti-Americanism currently rising in Korea. Structural Equations Modeling (SEM) was used to evaluate various theoretical arguments. Results revealed that Korean citizens’ exposure to negative images of the U.S. in the Korean media was directly linked to Koreans’ negative perceptions of the U.S. However, it was also shown that these perceptions were not always directly linked to Koreans’ evaluations of issues related to the United States. Thus, it was revealed that exposure to mass media coverage of the U.S. that includes negative imagery of the U.S. and Americans is not always indirectly related to Koreans’ anti-Americanism.

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Document Type: .PDF
Page count: 34
Word count: 7642
Text sample:
Media Exposure Negative Perceptions & Behavioral Changes 1 Korean perceptions and evaluations of U.S.-related issues: Relationships among media exposure negative perceptions and behavioral changes Abstract This study investigates the effects of exposure to media depicting negative images of the United States on Koreans’ perceptions of Americans and on the anti-Americanism currently rising in Korea. Structural Equations Modeling (SEM) was used to evaluate various theoretical arguments. Results revealed that Korean citizens’ exposure to negative images of the U.S. in the
of the Ohno issue; F15K=exposure to Korean mass media coverage of the Boeing F-15K issue; USAV=exposure to Korean mass media coverage of the U.S. armored vehicle issue; OLYM= Koreans’ perceptions of the American team in the 2002 U.S. Olympic Games; GOVN=Koreans’ perceptions of the American government; USSO= Koreans’ perceptions of American soldiers; WCUP=Evaluations of the American soccer team’s play in the 2002 World Cup; SEPT=Evaluations of the terrorist attacks on the World Trade Center; IRAQ= Evaluations of America’s armed


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