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First Person and Social Distance Effects of Anti-Smoking Radio PSAs
Unformatted Document Text:  First Person Effects 27 Shapiro, M., & Weisbein, L. (2001). Only thinking can make it false: Limited capacity, presence and perceived reality of television. Paper presented to the Information Systems Division at the annual conference of the International Communication Association, Washington, D.C. Sherif, M. (1958). Superordinate goals in the reduction of intergroup conflict. American Journal of Sociology, 63, 349-356. Snyder, L., & Rouse, R. (1992). The media do not have only an impersonal impact: The case of AIDS risk perceptions and behavior. Paper presented to the Health Communication Division at the annual conference of the International Communication Association, Miami, FL. Tiedge, J., Silverblatt, A., Havice, M. & Rosenfeld, R. (1991). Discrepancy between perceived first-person and perceived third-person mass media effects. Journalism Quarterly, 68(1/2), 141-154. Yoon, K., Bolls, P., & Lang, A. (1998). The effects of arousal on liking and believability of commercials. Journal of Marketing Communications, 4, 101-114. Yoon, K., Bolls, P., & Muehling, D. (1999). The effect of involvement, arousal, and pace on claim and non-claim components of attitude toward the ad. Media Psychology, 1(4), 331- 352.

Authors: Chock, Tamara., Fox, Julia., Angelini, James., Lee, Seungjo. and Lang, Annie.
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First Person Effects 27
Shapiro, M., & Weisbein, L. (2001). Only thinking can make it false: Limited capacity, presence
and perceived reality of television. Paper presented to the Information Systems Division
at the annual conference of the International Communication Association, Washington,
D.C.
Sherif, M. (1958). Superordinate goals in the reduction of intergroup conflict. American Journal
of Sociology, 63, 349-356.
Snyder, L., & Rouse, R. (1992). The media do not have only an impersonal impact: The case of
AIDS risk perceptions and behavior. Paper presented to the Health Communication
Division at the annual conference of the International Communication Association,
Miami, FL.
Tiedge, J., Silverblatt, A., Havice, M. & Rosenfeld, R. (1991). Discrepancy between perceived
first-person and perceived third-person mass media effects. Journalism Quarterly,
68(1/2), 141-154.
Yoon, K., Bolls, P., & Lang, A. (1998). The effects of arousal on liking and believability of
commercials. Journal of Marketing Communications, 4, 101-114.
Yoon, K., Bolls, P., & Muehling, D. (1999). The effect of involvement, arousal, and pace on
claim and non-claim components of attitude toward the ad. Media Psychology, 1(4), 331-
352.


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