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Finding (and Listing) The Unlisted: A Strategy For Achieving A Listed Sample’s Cost Savings Without Sacrificing Coverage

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Abstract:

Finding (and Listing) The Unlisted: A Strategy For Achieving A Listed Sample’s Cost Savings Without Sacrificing Coverage

Anthony Salvanto and Kathleen Frankovic, CBS News

Frankovic will be the presenter.

Contacts: salvantoa@cbsnews.com; kaf@cbsnews.com

Address for both: CBS News, 524 W. 57th St., New York, NY 10019

In pre-election polling, the lure of using registered voter lists is obvious: a shorter field time, more productive interviewing and lower costs. However, using lists results in non-coverage error that can be substantial and is often unknowable. CBS News developed a strategy for avoiding non-coverage while retaining many of the operational advantages of calling from registered voter lists. The paper will discuss the biases found in listed samples, including which types of voters and households are most likely to be omitted and how those biases impact survey design and results. The paper will report on several tests of the CBS News coverage strategy, using pre-election polls in South Dakota and South Carolina to examine costs, coverage and accuracy of pre-election estimates and will assess the possibility of utilizing this method in other circumstances.

Author's Keywords:

unlisted
Convention
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Association:
Name: American Association for Public Opinion Research
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http://www.aapor.org


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URL: http://www.allacademic.com/meta/p116016_index.html
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MLA Citation:

Frankovic, PhD., Kathleen. and Salvanto, Anthony. "Finding (and Listing) The Unlisted: A Strategy For Achieving A Listed Sample’s Cost Savings Without Sacrificing Coverage" Paper presented at the annual meeting of the American Association for Public Opinion Research, Pointe Hilton Tapatio Cliffs, Phoenix, Arizona, May 11, 2004 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p116016_index.html>

APA Citation:

Frankovic, PhD., K. and Salvanto, A. M. , 2004-05-11 "Finding (and Listing) The Unlisted: A Strategy For Achieving A Listed Sample’s Cost Savings Without Sacrificing Coverage" Paper presented at the annual meeting of the American Association for Public Opinion Research, Pointe Hilton Tapatio Cliffs, Phoenix, Arizona <Not Available>. 2009-05-26 from http://www.allacademic.com/meta/p116016_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Finding (and Listing) The Unlisted: A Strategy For Achieving A Listed Sample’s Cost Savings Without Sacrificing Coverage

Anthony Salvanto and Kathleen Frankovic, CBS News

Frankovic will be the presenter.

Contacts: salvantoa@cbsnews.com; kaf@cbsnews.com

Address for both: CBS News, 524 W. 57th St., New York, NY 10019

In pre-election polling, the lure of using registered voter lists is obvious: a shorter field time, more productive interviewing and lower costs. However, using lists results in non-coverage error that can be substantial and is often unknowable. CBS News developed a strategy for avoiding non-coverage while retaining many of the operational advantages of calling from registered voter lists. The paper will discuss the biases found in listed samples, including which types of voters and households are most likely to be omitted and how those biases impact survey design and results. The paper will report on several tests of the CBS News coverage strategy, using pre-election polls in South Dakota and South Carolina to examine costs, coverage and accuracy of pre-election estimates and will assess the possibility of utilizing this method in other circumstances.

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