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What Does the Public Think of Pharmacists? Development and Implementation of an Exercise for Second Year Students

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Abstract:

Objective:According to polls, the lay-public holds pharmacists in high esteem. However, investigators have found the public’s attitudes, opinions, and beliefs (AOBs) regarding the pharmacist’s professional role as a health care provider often appear incongruent with poll results. Studies document that the lay-public sees the pharmacist’s duty as “following physician orders”. Other studies note vast misperceptions about pharmacist training. The purpose of this activity is to expose pharmacy students to an array of AOBs held by the lay-public about the profession.

Methods:Students will access an online journal article(“Majority of US Pharmacists Support Denying Patient Access to Drugs”*) containing over 50 posted comments documenting the lay-public’s AOBs regarding pharmacists; some negative, some positive. Students must identify three AOBs in the comments and for each:
a. Provide commentary on why the public holds that AOB
b. For positive AOBs, describe how pharmacists can use this to advance their professional role
c. For negative AOBs, describe potential ‘threats’ they pose for the profession’s future and discuss strategies to diffuse these AOBs.
Before the activity, student perceptions of the lay-public’s AOBs regarding pharmacy will be surveyed. After completing the activity, a second survey will assess whether the activity modified their perceptions.

Implications:As the profession continues to move toward patient-centered care as the model of practice, influencing public opinion and expectations regarding the role of the pharmacist will be of utmost importance. Educational activities such as this will assist students in understanding public opinion, which may be a first step in their ability to foster change.
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Association:
Name: American Association of Colleges of Pharmacy
URL:
http://www.aacp.org


Citation:
URL: http://citation.allacademic.com/meta/p119230_index.html
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MLA Citation:

blumenschein, karen. and Freeman, Patricia. "What Does the Public Think of Pharmacists? Development and Implementation of an Exercise for Second Year Students" Paper presented at the annual meeting of the American Association of Colleges of Pharmacy, Sheraton San Diego Hotel & Marina, San Diego, California, USA, Jul 05, 2006 <Not Available>. 2013-12-16 <http://citation.allacademic.com/meta/p119230_index.html>

APA Citation:

blumenschein, k. and Freeman, P. R. , 2006-07-05 "What Does the Public Think of Pharmacists? Development and Implementation of an Exercise for Second Year Students" Paper presented at the annual meeting of the American Association of Colleges of Pharmacy, Sheraton San Diego Hotel & Marina, San Diego, California, USA <Not Available>. 2013-12-16 from http://citation.allacademic.com/meta/p119230_index.html

Publication Type: Abstract
Abstract: Objective:According to polls, the lay-public holds pharmacists in high esteem. However, investigators have found the public’s attitudes, opinions, and beliefs (AOBs) regarding the pharmacist’s professional role as a health care provider often appear incongruent with poll results. Studies document that the lay-public sees the pharmacist’s duty as “following physician orders”. Other studies note vast misperceptions about pharmacist training. The purpose of this activity is to expose pharmacy students to an array of AOBs held by the lay-public about the profession.

Methods:Students will access an online journal article(“Majority of US Pharmacists Support Denying Patient Access to Drugs”*) containing over 50 posted comments documenting the lay-public’s AOBs regarding pharmacists; some negative, some positive. Students must identify three AOBs in the comments and for each:
a. Provide commentary on why the public holds that AOB
b. For positive AOBs, describe how pharmacists can use this to advance their professional role
c. For negative AOBs, describe potential ‘threats’ they pose for the profession’s future and discuss strategies to diffuse these AOBs.
Before the activity, student perceptions of the lay-public’s AOBs regarding pharmacy will be surveyed. After completing the activity, a second survey will assess whether the activity modified their perceptions.

Implications:As the profession continues to move toward patient-centered care as the model of practice, influencing public opinion and expectations regarding the role of the pharmacist will be of utmost importance. Educational activities such as this will assist students in understanding public opinion, which may be a first step in their ability to foster change.

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