Citation

The Opinion Giving of Opinion Leaders: An Observational Study on Opinion Leadership in Everyday Political Conversations

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Abstract:

This study examines opinion leadership in informal political conversations. Theoretically, the social psychological perspective on opinion leadership is refined and the goals-plans-action model (Dillard, 1990) is applied to opinion leadership in everyday political conversations. Survey and observational data on conversations of 78 dyads of friends and acquaintances reveal that opinion leadership comes along with the goal to influence, with argument-based opinion giving, and with effects on conversation partner’s opinions. Moreover, results indicate that opinion leadership in political conversations structurally resembles a strategic influence process guided by the goal to influence. By generating concrete findings on communicative influence, this study closes an important academic void of opinion leadership research and provides relevant insights into the political negotiation process.
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Association:
Name: ICA's 67th Annual Conference
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p1229395_index.html
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MLA Citation:

Geber, Sarah. "The Opinion Giving of Opinion Leaders: An Observational Study on Opinion Leadership in Everyday Political Conversations" Paper presented at the annual meeting of the ICA's 67th Annual Conference, Hilton San Diego Bayfront, San Diego, USA, May 25, 2017 <Not Available>. 2018-01-09 <http://citation.allacademic.com/meta/p1229395_index.html>

APA Citation:

Geber, S. , 2017-05-25 "The Opinion Giving of Opinion Leaders: An Observational Study on Opinion Leadership in Everyday Political Conversations" Paper presented at the annual meeting of the ICA's 67th Annual Conference, Hilton San Diego Bayfront, San Diego, USA Online <APPLICATION/PDF>. 2018-01-09 from http://citation.allacademic.com/meta/p1229395_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study examines opinion leadership in informal political conversations. Theoretically, the social psychological perspective on opinion leadership is refined and the goals-plans-action model (Dillard, 1990) is applied to opinion leadership in everyday political conversations. Survey and observational data on conversations of 78 dyads of friends and acquaintances reveal that opinion leadership comes along with the goal to influence, with argument-based opinion giving, and with effects on conversation partner’s opinions. Moreover, results indicate that opinion leadership in political conversations structurally resembles a strategic influence process guided by the goal to influence. By generating concrete findings on communicative influence, this study closes an important academic void of opinion leadership research and provides relevant insights into the political negotiation process.


Similar Titles:
Opportunity Makes Opinion Leaders: Analyzing the Role of First-Hand Information for Opinion Leadership in Social Media Networks

“Masspersonal” Opinion Leaders: The Role of Situational Factors in Opinion Leadership

Understanding How Chinese Consumers Engage in Electronic Word-of-Mouth Communication at Social Media: A Comparison Study Between Opinion Leaders and Nonopinion Leaders


 
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