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"The Voice of the Program Versus the Voice of the Crowd': Organizational Identity in a Changing Media Environment

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Abstract:

In recent years, the television industry has undergone several changes as a consequence of competition from the internet and mobile devices. One of the outcomes of these changes is the separation between content and device. By focusing on organizational identity changes and the attempts to maintain organizational legitimacy we can learn how medium-specific organizations negotiate the challenges to their identity and legitimacy stemming from the new environment of media convergence. Ethnographic research undertaken at the Israeli preschool channel Hop! reveals that economic pressures caused by growing competition with other screens and changes in audience viewing habits have created growing gaps between organizational myth and reality, especially with regard to guarding local culture, staying noncommercial, or remaining aloof from the culture of celebrity. Two organizational coping mechanisms were found. The first was to hire new personnel. The second was to transform from a purely television organization to a multimedia organization.
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Association:
Name: ICA's 67th Annual Conference
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p1231763_index.html
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MLA Citation:

Grossaug, Ranit. ""The Voice of the Program Versus the Voice of the Crowd': Organizational Identity in a Changing Media Environment" Paper presented at the annual meeting of the ICA's 67th Annual Conference, Hilton San Diego Bayfront, San Diego, USA, May 25, 2017 <Not Available>. 2018-01-10 <http://citation.allacademic.com/meta/p1231763_index.html>

APA Citation:

Grossaug, R. , 2017-05-25 ""The Voice of the Program Versus the Voice of the Crowd': Organizational Identity in a Changing Media Environment" Paper presented at the annual meeting of the ICA's 67th Annual Conference, Hilton San Diego Bayfront, San Diego, USA Online <APPLICATION/PDF>. 2018-01-10 from http://citation.allacademic.com/meta/p1231763_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: In recent years, the television industry has undergone several changes as a consequence of competition from the internet and mobile devices. One of the outcomes of these changes is the separation between content and device. By focusing on organizational identity changes and the attempts to maintain organizational legitimacy we can learn how medium-specific organizations negotiate the challenges to their identity and legitimacy stemming from the new environment of media convergence. Ethnographic research undertaken at the Israeli preschool channel Hop! reveals that economic pressures caused by growing competition with other screens and changes in audience viewing habits have created growing gaps between organizational myth and reality, especially with regard to guarding local culture, staying noncommercial, or remaining aloof from the culture of celebrity. Two organizational coping mechanisms were found. The first was to hire new personnel. The second was to transform from a purely television organization to a multimedia organization.


 
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