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Populist or Mediatized Style? Determinants of Colloquial, Emotional, and Dramatized Style of Political Communication

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Abstract:

The recent success of populist political actors in several European countries and the US presidential election and the dramatization and emotional tone of political communication in news media have been the object of several theoretical and empirical studies in the past decade. It has been argued that the mediatization of politics and the convergence of populist and tabloid communication styles may foster these developments, as it helps to promote populist ideas in mass communication. In this paper, we disentangle the identity of assumed populist actors, populist communication strategies, and populist communication styles to investigate interactions between media logic and populism in Western democracies.
We find that tabloid media play a minor role in the promotion of populist communication. Opinionated weeklies, on the other hand, encourage the use of populist communication strategies and styles in their coverage on political issues - despite not paying more attention per se to populist actors. We also find that the styles commonly associated with populist actors are indeed more closely related to populist actors than they are to tabloid media.
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Association:
Name: ICA's 67th Annual Conference
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p1232213_index.html
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MLA Citation:

Wettstein, Martin. and Buechel, Florin. "Populist or Mediatized Style? Determinants of Colloquial, Emotional, and Dramatized Style of Political Communication" Paper presented at the annual meeting of the ICA's 67th Annual Conference, Hilton San Diego Bayfront, San Diego, USA, May 25, 2017 <Not Available>. 2018-01-10 <http://citation.allacademic.com/meta/p1232213_index.html>

APA Citation:

Wettstein, M. and Buechel, F. , 2017-05-25 "Populist or Mediatized Style? Determinants of Colloquial, Emotional, and Dramatized Style of Political Communication" Paper presented at the annual meeting of the ICA's 67th Annual Conference, Hilton San Diego Bayfront, San Diego, USA Online <APPLICATION/PDF>. 2018-01-10 from http://citation.allacademic.com/meta/p1232213_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The recent success of populist political actors in several European countries and the US presidential election and the dramatization and emotional tone of political communication in news media have been the object of several theoretical and empirical studies in the past decade. It has been argued that the mediatization of politics and the convergence of populist and tabloid communication styles may foster these developments, as it helps to promote populist ideas in mass communication. In this paper, we disentangle the identity of assumed populist actors, populist communication strategies, and populist communication styles to investigate interactions between media logic and populism in Western democracies.
We find that tabloid media play a minor role in the promotion of populist communication. Opinionated weeklies, on the other hand, encourage the use of populist communication strategies and styles in their coverage on political issues - despite not paying more attention per se to populist actors. We also find that the styles commonly associated with populist actors are indeed more closely related to populist actors than they are to tabloid media.


 
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