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Despite Personal Experience? The impact of Personal and Media Experience on the Evaluation on an Event

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Abstract:

This study tests whether media can exert an impact, if personal experience already exists. Research indicates that media have a bigger impact on those without than on those with personal experience. For those who gained personal experience, it is important whether the media depiction is in line with personal experience or whether it is contradictory. Public opinion research suggests that with incongruent personal experience media can exert an influence when it is perceived as portraying the majority opinion. These assumptions were tested with an experiment (n = 523). Participants and non-participants of an event received a film stimulus (positive, balanced and negative) covering that event. Results show that non-participants are stronger influenced by the film than participants of the event. Yet, even for those with personal experience, media can exert an influence: Participants changed their evaluation of the event accordingly. This effect is mainly mediated via the presumed majority opinion.
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Association:
Name: ICA's 67th Annual Conference
URL:
http://www.icahdq.org


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URL: http://citation.allacademic.com/meta/p1232307_index.html
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MLA Citation:

Meltzer, Christine. "Despite Personal Experience? The impact of Personal and Media Experience on the Evaluation on an Event" Paper presented at the annual meeting of the ICA's 67th Annual Conference, Hilton San Diego Bayfront, San Diego, USA, May 25, 2017 <Not Available>. 2018-01-10 <http://citation.allacademic.com/meta/p1232307_index.html>

APA Citation:

Meltzer, C. E. , 2017-05-25 "Despite Personal Experience? The impact of Personal and Media Experience on the Evaluation on an Event" Paper presented at the annual meeting of the ICA's 67th Annual Conference, Hilton San Diego Bayfront, San Diego, USA Online <APPLICATION/PDF>. 2018-01-10 from http://citation.allacademic.com/meta/p1232307_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study tests whether media can exert an impact, if personal experience already exists. Research indicates that media have a bigger impact on those without than on those with personal experience. For those who gained personal experience, it is important whether the media depiction is in line with personal experience or whether it is contradictory. Public opinion research suggests that with incongruent personal experience media can exert an influence when it is perceived as portraying the majority opinion. These assumptions were tested with an experiment (n = 523). Participants and non-participants of an event received a film stimulus (positive, balanced and negative) covering that event. Results show that non-participants are stronger influenced by the film than participants of the event. Yet, even for those with personal experience, media can exert an influence: Participants changed their evaluation of the event accordingly. This effect is mainly mediated via the presumed majority opinion.


 
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