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Troubling Republicanism: Carly Fiorina and Conservative Republican Gendered Discourses

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Abstract:

Within the Republican Party, party elites, political donors and voters perceive Republican women as moderate. In an increasingly polarized political landscape, this results in a dearth of Republican women vying for higher office. Despite this trend, early in the 2016 presidential primaries, Republican Carly Fiorina briefly rose to prominence. In this manuscript, I examine how Fiorina articulated and re-articulated gendered discourses of a conservative woman in an effort to move beyond perceptions of moderation. A qualitative semiotic phenomenological content analysis of her campaign’s official Facebook posts reveals three gendered discourses that emphasize her gender while highlighting her identity as Republican politician. These discourses are: From Secretary to CEO, Every B Word in the Book, and Lady Liberty. This research begins to fill a gap in the communication literature related to women in politics and the construction of gender conscious conservative identities. Additionally, it provides a communications strategy for overcoming stereotypes.
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Association:
Name: ICA's 67th Annual Conference
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http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p1234319_index.html
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MLA Citation:

Proper, David. "Troubling Republicanism: Carly Fiorina and Conservative Republican Gendered Discourses" Paper presented at the annual meeting of the ICA's 67th Annual Conference, Hilton San Diego Bayfront, San Diego, USA, May 25, 2017 <Not Available>. 2018-01-09 <http://citation.allacademic.com/meta/p1234319_index.html>

APA Citation:

Proper, D. , 2017-05-25 "Troubling Republicanism: Carly Fiorina and Conservative Republican Gendered Discourses" Paper presented at the annual meeting of the ICA's 67th Annual Conference, Hilton San Diego Bayfront, San Diego, USA Online <APPLICATION/PDF>. 2018-01-09 from http://citation.allacademic.com/meta/p1234319_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Within the Republican Party, party elites, political donors and voters perceive Republican women as moderate. In an increasingly polarized political landscape, this results in a dearth of Republican women vying for higher office. Despite this trend, early in the 2016 presidential primaries, Republican Carly Fiorina briefly rose to prominence. In this manuscript, I examine how Fiorina articulated and re-articulated gendered discourses of a conservative woman in an effort to move beyond perceptions of moderation. A qualitative semiotic phenomenological content analysis of her campaign’s official Facebook posts reveals three gendered discourses that emphasize her gender while highlighting her identity as Republican politician. These discourses are: From Secretary to CEO, Every B Word in the Book, and Lady Liberty. This research begins to fill a gap in the communication literature related to women in politics and the construction of gender conscious conservative identities. Additionally, it provides a communications strategy for overcoming stereotypes.


 
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