Citation

“Once You Get it You Really Get it” and “Painful Sex After Menopause Isn’t Sexy”: A Critical Gendered and Racialized Analysis of Appearance and Menopause-Centered Anti-Aging Pharmaceutical Advertising

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

I offer an in-depth, qualitative content analysis of the language and imagery in direct-to-consumer pharmaceutical advertisements that target middle-aged and older women with products and procedures to achieve youthful-looking and youthfully-performing bodies. Such advertisements skillfully promote youth-beauty-heterosexuality imperatives coded as individually empowering, as centered in free choice, common sense, and rationality, and even in a language of second-wave feminist consciousness raising. Advertisements for these “anti-aging” interventions pathologize normal, natural aesthetic and physiological changes in the female body and, by way of an absent presence, reinforce and re-inscribe the racist, heterosexist, ageist feminine ideal of the white, young, heterosexual woman.
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Association:
Name: National Women's Studies Association
URL:
http://www.nwsa.org


Citation:
URL: http://citation.allacademic.com/meta/p1269856_index.html
Direct Link:
HTML Code:

MLA Citation:

Brooks, Abigail. "“Once You Get it You Really Get it” and “Painful Sex After Menopause Isn’t Sexy”: A Critical Gendered and Racialized Analysis of Appearance and Menopause-Centered Anti-Aging Pharmaceutical Advertising" Paper presented at the annual meeting of the National Women's Studies Association, Hilton Baltimore, Baltimore, MD, <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p1269856_index.html>

APA Citation:

Brooks, A. "“Once You Get it You Really Get it” and “Painful Sex After Menopause Isn’t Sexy”: A Critical Gendered and Racialized Analysis of Appearance and Menopause-Centered Anti-Aging Pharmaceutical Advertising" Paper presented at the annual meeting of the National Women's Studies Association, Hilton Baltimore, Baltimore, MD <Not Available>. 2018-08-30 from http://citation.allacademic.com/meta/p1269856_index.html

Publication Type: Presentation
Abstract: I offer an in-depth, qualitative content analysis of the language and imagery in direct-to-consumer pharmaceutical advertisements that target middle-aged and older women with products and procedures to achieve youthful-looking and youthfully-performing bodies. Such advertisements skillfully promote youth-beauty-heterosexuality imperatives coded as individually empowering, as centered in free choice, common sense, and rationality, and even in a language of second-wave feminist consciousness raising. Advertisements for these “anti-aging” interventions pathologize normal, natural aesthetic and physiological changes in the female body and, by way of an absent presence, reinforce and re-inscribe the racist, heterosexist, ageist feminine ideal of the white, young, heterosexual woman.


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An Analysis of the Painful Dialogue between Critical Realism and Poststructuralist Feminism

Decomposition of Gender or Racial Inequality with Endogenous Intervening Covariates as a Causal Analysis

“A Qualitative Analysis of Racial and Gender Microaggressions in the Sciences”

Rethinking Gender and Mental Health: A Critical Analysis of Three Propositions


 
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