Citation

It’s Time for Scientists to E-volve: Scientists’ Engagement in Online Public Science Communication of GMO issue in China

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

Online environments are providing audiences with great opportunities to connect with science, but social scientists are only beginning to understand the nature of these connections and their potential outcomes on science communication. There are relatively little empirical research on representations of science in social media, and especially scientists and their roles. I did a simple investigation on Chinese most famous social media—weibo.com and found diverse information sources but absence of scientific community.
In my opinion, the goal of science communication shall not only refer to equal and extensive dialogues, or "information" form of scientific dissemination like on traditional media, but also "network” form of science communication on social media. Science communication is not only “information” that we sent, but also message, perspective or habit that lay people truly receive. Collaboration between scientists and communicators (including laypersons) on evidence-based field experiments is the best means of communicating science, especially scientists and media as the core. This study aims to explore how Chinese scientists have been participating in online science communication process regards to GM issue, and rethink the role of scientists and reasonable strategies. Basically, I will do content analysis of the network, habit and content of scientists’ online science communication process of GMO issue during a specific time period on several typical online Chinese science communication sources, including blogs, website, microblog and video website. Then I will interview some scientists about their perceptions of GM, science communication and new media engagement.
This study is expected to contribute to empirical studies of online public science communication in China, figuring out reasons, new practice and possibilities.

Author's Keywords:

scientist, China, GM, content analysis, social media
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Association:
Name: 4S Annual Meeting
URL:
http://www.4sonline.org


Citation:
URL: http://citation.allacademic.com/meta/p1271458_index.html
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MLA Citation:

zhang, xiao. "It’s Time for Scientists to E-volve: Scientists’ Engagement in Online Public Science Communication of GMO issue in China" Paper presented at the annual meeting of the 4S Annual Meeting, Sheraton Boston Hotel, Boston MA, Aug 30, 2017 <Not Available>. 2018-06-18 <http://citation.allacademic.com/meta/p1271458_index.html>

APA Citation:

zhang, x. , 2017-08-30 "It’s Time for Scientists to E-volve: Scientists’ Engagement in Online Public Science Communication of GMO issue in China" Paper presented at the annual meeting of the 4S Annual Meeting, Sheraton Boston Hotel, Boston MA <Not Available>. 2018-06-18 from http://citation.allacademic.com/meta/p1271458_index.html

Publication Type: Paper Abstract
Review Method: Peer Reviewed
Abstract: Online environments are providing audiences with great opportunities to connect with science, but social scientists are only beginning to understand the nature of these connections and their potential outcomes on science communication. There are relatively little empirical research on representations of science in social media, and especially scientists and their roles. I did a simple investigation on Chinese most famous social media—weibo.com and found diverse information sources but absence of scientific community.
In my opinion, the goal of science communication shall not only refer to equal and extensive dialogues, or "information" form of scientific dissemination like on traditional media, but also "network” form of science communication on social media. Science communication is not only “information” that we sent, but also message, perspective or habit that lay people truly receive. Collaboration between scientists and communicators (including laypersons) on evidence-based field experiments is the best means of communicating science, especially scientists and media as the core. This study aims to explore how Chinese scientists have been participating in online science communication process regards to GM issue, and rethink the role of scientists and reasonable strategies. Basically, I will do content analysis of the network, habit and content of scientists’ online science communication process of GMO issue during a specific time period on several typical online Chinese science communication sources, including blogs, website, microblog and video website. Then I will interview some scientists about their perceptions of GM, science communication and new media engagement.
This study is expected to contribute to empirical studies of online public science communication in China, figuring out reasons, new practice and possibilities.


Similar Titles:
Dissenting Public or Engaged Citizen? Predictors of General and Issue-Specific Online Engagement in China


 
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