Citation

We Take It Personal: Analysis of projected identity frames in the Hip-hop and #BlackLivesMatter movements on social mediums

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Abstract:

The merging relationship between media outlets, ranging from traditional platforms (newspapers, radio, and television) and novel platforms emerging via the Internet and social movements has been documented as one in the literature as essentially inevitable. This inevitability is due in part as research shows to what is interpreted as a need for the movement to become visible (Gamson & Wolfsfield, 1993).

Personal and social identity frames are hypothesized to be present in varying ways in media related to the Hip-hop movement (a cultural movement) established in the 1970s at the tail end of the Black Power Movement and the #BlackLivesMatters movement (a socio-political movement).

This project demonstrates how power and politics are easily projected in frames related to social identity (commodification, body politics, stereotyping, social comparisons, image projection and systematic power struggles) and how personal identity exist on a spectrum to converge and overlap as a cultural movement like the Hip-hop movement can intersect with the Black Lives Matter movement and create a type of placement on a spectrum of personal and social identity related to three concepts: strength of rhetoric (analyzed via ethos as defined by credibility, pathos as defined personal experience and individual appeal to emotions, and logos factual basis of the argument in the context of a political discourse related to the movement topic), strength of political exchange, and episodic or autobiographical memory tied to personal experience with the movement or association with the movement in a way that would recall autobiographical memories.
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Association:
Name: 102nd Annual Meeting and Conference of the Association for the Study of African American Life and History
URL:
http://www.asalh.org


Citation:
URL: http://citation.allacademic.com/meta/p1298847_index.html
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MLA Citation:

Saunders, Lynsey. "We Take It Personal: Analysis of projected identity frames in the Hip-hop and #BlackLivesMatter movements on social mediums" Paper presented at the annual meeting of the 102nd Annual Meeting and Conference of the Association for the Study of African American Life and History, Hilton Cincinnati Netherland Plaza Hotel, Cincinnati, OH, <Not Available>. 2018-06-18 <http://citation.allacademic.com/meta/p1298847_index.html>

APA Citation:

Saunders, L. "We Take It Personal: Analysis of projected identity frames in the Hip-hop and #BlackLivesMatter movements on social mediums" Paper presented at the annual meeting of the 102nd Annual Meeting and Conference of the Association for the Study of African American Life and History, Hilton Cincinnati Netherland Plaza Hotel, Cincinnati, OH <Not Available>. 2018-06-18 from http://citation.allacademic.com/meta/p1298847_index.html

Publication Type: Abstract
Abstract: The merging relationship between media outlets, ranging from traditional platforms (newspapers, radio, and television) and novel platforms emerging via the Internet and social movements has been documented as one in the literature as essentially inevitable. This inevitability is due in part as research shows to what is interpreted as a need for the movement to become visible (Gamson & Wolfsfield, 1993).

Personal and social identity frames are hypothesized to be present in varying ways in media related to the Hip-hop movement (a cultural movement) established in the 1970s at the tail end of the Black Power Movement and the #BlackLivesMatters movement (a socio-political movement).

This project demonstrates how power and politics are easily projected in frames related to social identity (commodification, body politics, stereotyping, social comparisons, image projection and systematic power struggles) and how personal identity exist on a spectrum to converge and overlap as a cultural movement like the Hip-hop movement can intersect with the Black Lives Matter movement and create a type of placement on a spectrum of personal and social identity related to three concepts: strength of rhetoric (analyzed via ethos as defined by credibility, pathos as defined personal experience and individual appeal to emotions, and logos factual basis of the argument in the context of a political discourse related to the movement topic), strength of political exchange, and episodic or autobiographical memory tied to personal experience with the movement or association with the movement in a way that would recall autobiographical memories.


 
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