Citation

Differentiation Strategies in Agribusiness – A Configurational Approach

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Abstract:

This paper examines alternative ways for agribusiness firms specializing in high-value-added products to differentiate themselves from competitors in both the domestic and the international markets. Relying on information collected through interviews and a survey conducted with 200 agribusinesses operating in the humid tropics of Latin America, it explores the factors typical of firms that implement a generic differentiation strategy. The findings provide interesting insights for scholars and practitioners alike, illustrating the strategic initiatives those firms pursue to obtain on average higher prices than competitors.
Most Common Document Word Stems:

0 (1),

Author's Keywords:

Strategy, Generic Strategies, Agribusiness, Emerging Markets
Convention
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Association:
Name: BALAS
URL:
http://http://www.balas.org/


Citation:
URL: http://citation.allacademic.com/meta/p1346738_index.html
Direct Link:
HTML Code:

MLA Citation:

Brenes, Esteban., Ciravegna, Luciano. and Acuña, Joseph. "Differentiation Strategies in Agribusiness – A Configurational Approach" Paper presented at the annual meeting of the BALAS, University of San Diego, San Diego, USA, Mar 21, 2018 <Not Available>. 2018-10-15 <http://citation.allacademic.com/meta/p1346738_index.html>

APA Citation:

Brenes, E. R., Ciravegna, L. and Acuña, J. , 2018-03-21 "Differentiation Strategies in Agribusiness – A Configurational Approach" Paper presented at the annual meeting of the BALAS, University of San Diego, San Diego, USA Online <PDF>. 2018-10-15 from http://citation.allacademic.com/meta/p1346738_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This paper examines alternative ways for agribusiness firms specializing in high-value-added products to differentiate themselves from competitors in both the domestic and the international markets. Relying on information collected through interviews and a survey conducted with 200 agribusinesses operating in the humid tropics of Latin America, it explores the factors typical of firms that implement a generic differentiation strategy. The findings provide interesting insights for scholars and practitioners alike, illustrating the strategic initiatives those firms pursue to obtain on average higher prices than competitors.


 
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