Citation

Reverse Knowledge Transfer on emerging markets’ multinationals: a case study of the Brazilian bank Itaú Unibanco

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Abstract:

Knowledge transfer between headquarters and subsidiaries and the study of emerging market multinationals (EMMNE) are two important and on-the-rise research topics in International Business (IB) studies. This research analyzes, through an in-depth single case study, the Reverse Knowledge Transfer (RKT) processes of an emerging market multinational, more specifically the largest private bank in Latin America—Banco Itaú Unibanco S.A.—to understand how emerging market parent companies benefit from their subsidiaries’ knowledge. Our findings validate important concepts in the IB and RKT literature, contribute valuable insights to theory generation, and indicate possible avenues for future research.
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Author's Keywords:

Reverse Knowledge Transfer, Organizational Learning, Internationalization of service, Brazilian multinationals, Emerging Market Multinationals
Convention
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Association:
Name: BALAS
URL:
http://http://www.balas.org/


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URL: http://citation.allacademic.com/meta/p1347062_index.html
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MLA Citation:

Kogut, Clarice. and Mello, Renato. "Reverse Knowledge Transfer on emerging markets’ multinationals: a case study of the Brazilian bank Itaú Unibanco" Paper presented at the annual meeting of the BALAS, University of San Diego, San Diego, USA, Mar 21, 2018 <Not Available>. 2018-10-15 <http://citation.allacademic.com/meta/p1347062_index.html>

APA Citation:

Kogut, C. S. and Mello, R. D. , 2018-03-21 "Reverse Knowledge Transfer on emerging markets’ multinationals: a case study of the Brazilian bank Itaú Unibanco" Paper presented at the annual meeting of the BALAS, University of San Diego, San Diego, USA Online <PDF>. 2018-10-15 from http://citation.allacademic.com/meta/p1347062_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Knowledge transfer between headquarters and subsidiaries and the study of emerging market multinationals (EMMNE) are two important and on-the-rise research topics in International Business (IB) studies. This research analyzes, through an in-depth single case study, the Reverse Knowledge Transfer (RKT) processes of an emerging market multinational, more specifically the largest private bank in Latin America—Banco Itaú Unibanco S.A.—to understand how emerging market parent companies benefit from their subsidiaries’ knowledge. Our findings validate important concepts in the IB and RKT literature, contribute valuable insights to theory generation, and indicate possible avenues for future research.


 
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