Citation

Investigating the Drivers of Wearable Technology Adoption in Chile

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Abstract:

Despite the vast growth and importance of wearable technology for healthcare purposes, little is known regarding consumers’ intentions to adopt wearable technologies for health purposes. Furthermore, empirical research has neglected studying the drivers of wearable technology adoption in emerging regions such as Latin America. This research addresses these limitations. Drawing on technology acceptance framework UTAUT2, this empirical study examines the drivers of intention to adopt fitness trackers by consumers located in Latin America. Findings indicate that hedonic motivation and social influence have the strongest influence on intention to adopt fitness trackers in Chile. Further, health motivation is an indirect predictor of a person’s intention to adopt wearable technology through its effect on perceived usefulness. Theoretical and managerial implications are discussed as well as implications for public policy.
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Author's Keywords:

Wearable technology, fitness trackers, technology adoption, Chile.
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Association:
Name: BALAS
URL:
http://http://www.balas.org/


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URL: http://citation.allacademic.com/meta/p1347340_index.html
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MLA Citation:

Bianchi, Constanza., Tuzovic, Sven. and Kuppelwieser, Volker. "Investigating the Drivers of Wearable Technology Adoption in Chile" Paper presented at the annual meeting of the BALAS, University of San Diego, San Diego, USA, Mar 21, 2018 <Not Available>. 2018-10-15 <http://citation.allacademic.com/meta/p1347340_index.html>

APA Citation:

Bianchi, C. , Tuzovic, S. and Kuppelwieser, V. , 2018-03-21 "Investigating the Drivers of Wearable Technology Adoption in Chile" Paper presented at the annual meeting of the BALAS, University of San Diego, San Diego, USA Online <APPLICATION/PDF>. 2018-10-15 from http://citation.allacademic.com/meta/p1347340_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Despite the vast growth and importance of wearable technology for healthcare purposes, little is known regarding consumers’ intentions to adopt wearable technologies for health purposes. Furthermore, empirical research has neglected studying the drivers of wearable technology adoption in emerging regions such as Latin America. This research addresses these limitations. Drawing on technology acceptance framework UTAUT2, this empirical study examines the drivers of intention to adopt fitness trackers by consumers located in Latin America. Findings indicate that hedonic motivation and social influence have the strongest influence on intention to adopt fitness trackers in Chile. Further, health motivation is an indirect predictor of a person’s intention to adopt wearable technology through its effect on perceived usefulness. Theoretical and managerial implications are discussed as well as implications for public policy.


 
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