Citation

The most influential countries in advertising: A bibliometric analysis between 1992 and 2016

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Abstract:

The aim of this study is to identify the most influential and productive countries in advertising research between 1992 and 2016. This paper also presents a general perspective analyzing the research developed in several supranational regions. The methodology used is based on bibliometric indicators and the data was found on the Web of Science. The results show that the USA is the leading country, followed by Canada, Netherlands, UK and Australia. The regional analysis shows that North America and Western Europe are the most relevant regions, contrary to Latin America and Africa who are the less influential regions.
Most Common Document Word Stems:

0 (1),

Author's Keywords:

Advertising, Bibliometrics, countries, Web of Science.
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Association:
Name: BALAS
URL:
http://http://www.balas.org/


Citation:
URL: http://citation.allacademic.com/meta/p1348663_index.html
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MLA Citation:

Muñoz-Quezada, Ignacio., Valenzuela, Leslier. and Merigo, Jose. "The most influential countries in advertising: A bibliometric analysis between 1992 and 2016" Paper presented at the annual meeting of the BALAS, University of San Diego, San Diego, USA, Mar 21, 2018 <Not Available>. 2018-10-15 <http://citation.allacademic.com/meta/p1348663_index.html>

APA Citation:

Muñoz-Quezada, I. , Valenzuela, L. and Merigo, J. M. , 2018-03-21 "The most influential countries in advertising: A bibliometric analysis between 1992 and 2016" Paper presented at the annual meeting of the BALAS, University of San Diego, San Diego, USA Online <APPLICATION/PDF>. 2018-10-15 from http://citation.allacademic.com/meta/p1348663_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The aim of this study is to identify the most influential and productive countries in advertising research between 1992 and 2016. This paper also presents a general perspective analyzing the research developed in several supranational regions. The methodology used is based on bibliometric indicators and the data was found on the Web of Science. The results show that the USA is the leading country, followed by Canada, Netherlands, UK and Australia. The regional analysis shows that North America and Western Europe are the most relevant regions, contrary to Latin America and Africa who are the less influential regions.


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