Citation

Latin American Cross Country Analysis on the Smartphone Brand Selection

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Abstract:

This study endeavors to explore the predictive impact of trust, reputation, familiarity, cognitive, and affective perceptions on consumer satisfaction in the highly competitive smartphone industry. A cross country study based on survey methodology was carried out with a sample in Chile and Mexico. We estimated a predictive model of satisfaction and we analyzed the results by using structural equations. The findings present evidence that reputation is a consequence of customer’s trust on the company, as well as the contribution of brand to familiarity, and to reputation. The implications for marketing management lie in the improvement on the factors that influence the smartphone purchase decision.
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0 (1),

Author's Keywords:

satisfaction, smartphone, reputation, brand perception
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Association:
Name: BALAS
URL:
http://http://www.balas.org/


Citation:
URL: http://citation.allacademic.com/meta/p1369680_index.html
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MLA Citation:

Barajas-Portas, Karla., Marinao, Enrique. and Martin, Silvia. "Latin American Cross Country Analysis on the Smartphone Brand Selection" Paper presented at the annual meeting of the BALAS, University of San Diego, San Diego, USA, Mar 21, 2018 <Not Available>. 2018-10-15 <http://citation.allacademic.com/meta/p1369680_index.html>

APA Citation:

Barajas-Portas, K. , Marinao, E. and Martin, S. L. , 2018-03-21 "Latin American Cross Country Analysis on the Smartphone Brand Selection" Paper presented at the annual meeting of the BALAS, University of San Diego, San Diego, USA Online <APPLICATION/PDF>. 2018-10-15 from http://citation.allacademic.com/meta/p1369680_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study endeavors to explore the predictive impact of trust, reputation, familiarity, cognitive, and affective perceptions on consumer satisfaction in the highly competitive smartphone industry. A cross country study based on survey methodology was carried out with a sample in Chile and Mexico. We estimated a predictive model of satisfaction and we analyzed the results by using structural equations. The findings present evidence that reputation is a consequence of customer’s trust on the company, as well as the contribution of brand to familiarity, and to reputation. The implications for marketing management lie in the improvement on the factors that influence the smartphone purchase decision.


 
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