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Campaign Best Practices: Do They Work?
Unformatted Document Text:  Shaw, Catherine. 2000. The Campaign Manager. 2 nd ed. Boulder, CO: Westview. Shaw, D. 1977. Journalism Today: A Changing Press for a Changing America. New York: Harper’s College Press. Shea, Daniel M. and Jichael John Burton. 2001. Campaign Craft. Westport, CT: Praeger. Sheehan, Michael. 1998. “Creating an Effective Speaking Style.” In Ron Faucheux, ed. 1998. The Road to Victory: The Complete Guide to Winning Political Campaigns—Local, State, and Federal. Dubuque, Iowa: Kendall/Hunt Publishing Company, p. 516-517. Simpson, Dick. 1996. Winning Elections: A Handbook of Modern Participatory Politics. New York: HarperCollins. Stone, Walter J. and L. Sandy Maisel. 2003. “The Not-So-Simple Calculus of Winning: Potential U.S. House Candidates’ Nomination and General Election Prospects.” Journal of Politics 65 (November). Strother, Raymond D. 1999. “Preparing Candidates for Television” in David D. Perlmutter, ed. Political Communication (Baton Rouge: Louisiana State University Press), pp. 176-185. Swint, Kerwin C. 1998. Political Consultants and Negative Campaigning: The Secrets of The Pros. Lanham, MD: University Press of America. Trafton, Barbara M. 1984. Women Winning: How to Run for Office. Harvard Mass: The Harvard Common Press. Trent, Judith S. and Robert V. Friedenberg 2000. Political Campaign Communication: Principles and practices. 4 th ed. New York: Praeger. Warwick Mal. 1998. “Eight Cardinal Rules of Writing Fundraising Letters.” In Ron Faucheux, ed. The Road to Victory: The Complete Guide to Winning Political Campaigns—Local, State, and Federal. Dubuque, Iowa: Kendall/Hunt Publishing Company, pp. 232-235). Webb, Catherine and Joseph Mockus. 1998. “Recruiting and Managing Volunteers.” In Ron Faucheux, ed. The Road to Victory: The Complete Guide to Winning Political Campaigns—Local, State, and Federal. Dubuque, Iowa: Kendall/Hunt Publishing Company, p. 610-614. Yeutter, Clayton, Jeanie Austin, James S. Nathanson, and Jane Hershey Abraham. 1992. The RNC Campaign Encyclopedia. Washington, D.C.: Republican National Committee. 28

Authors: Brooks, Stephen., Marion, Nancy. and Farmer, Rick.
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background image
Shaw, Catherine. 2000. The Campaign Manager. 2
nd
ed. Boulder, CO: Westview.
Shaw, D. 1977. Journalism Today: A Changing Press for a Changing America. New
York: Harper’s College Press.
Shea, Daniel M. and Jichael John Burton. 2001. Campaign Craft. Westport, CT: Praeger.
Sheehan, Michael. 1998. “Creating an Effective Speaking Style.” In Ron Faucheux, ed.
1998. The Road to Victory: The Complete Guide to Winning Political Campaigns
—Local, State, and Federal. Dubuque, Iowa: Kendall/Hunt Publishing Company,
p. 516-517.
Simpson, Dick. 1996. Winning Elections: A Handbook of Modern Participatory Politics.
New York: HarperCollins.
Stone, Walter J. and L. Sandy Maisel. 2003. “The Not-So-Simple Calculus of Winning:
Potential U.S. House Candidates’ Nomination and General Election Prospects.”
Journal of Politics 65 (November).
Strother, Raymond D. 1999. “Preparing Candidates for Television” in David D.
Perlmutter, ed. Political Communication (Baton Rouge: Louisiana State
University Press), pp. 176-185.
Swint, Kerwin C. 1998. Political Consultants and Negative Campaigning: The Secrets of
The Pros. Lanham, MD: University Press of America.
Trafton, Barbara M. 1984. Women Winning: How to Run for Office. Harvard Mass: The
Harvard Common Press.
Trent, Judith S. and Robert V. Friedenberg 2000. Political Campaign Communication:
Principles and practices. 4
th
ed. New York: Praeger.
Warwick Mal. 1998. “Eight Cardinal Rules of Writing Fundraising Letters.” In Ron
Faucheux, ed. The Road to Victory: The Complete Guide to Winning Political
Campaigns—Local, State, and Federal. Dubuque, Iowa: Kendall/Hunt Publishing
Company, pp. 232-235).
Webb, Catherine and Joseph Mockus. 1998. “Recruiting and Managing Volunteers.” In
Ron Faucheux, ed. The Road to Victory: The Complete Guide to Winning
Political Campaigns—Local, State, and Federal. Dubuque, Iowa: Kendall/Hunt
Publishing Company, p. 610-614.
Yeutter, Clayton, Jeanie Austin, James S. Nathanson, and Jane Hershey Abraham. 1992.
The RNC Campaign Encyclopedia. Washington, D.C.: Republican National
Committee.
28


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