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Campaign Outsourcing and the Transformation of Party Organization in Britain and Germany

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Abstract:

Over the past several decades, political parties throughout the developed world have transformed their approach to election campaigning. This transformation manifests itself not only in campaign activities (market research, media management, internet campaigning, etc) but also in campaign organization. Specifically, campaign functions have increasingly been “outsourced”: transferred away from party organizations and their full-time staffs into the hands of individuals and firms outside the political parties. In thus re-organizing their campaigns, parties are also re-organizing themselves. This paper turns to economic theories of the “boundaries of the firm” to suggest a theory of the determinants of the “boundaries of party” – that is, a theory of the outsourced campaign. It draws on evidence from campaigns in Germany, Britain, and the United States in assessing the plausibility of its account.

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parti (255), campaign (211), organ (163), polit (78), market (68), elect (52), one (47), outsourc (41), intern (41), may (36), firm (36), new (35), import (34), organiz (33), williamson (33), use (32), contract (32), particular (30), transact (29), would (29), chang (28),

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parties, party organization, election campaigns, Germany, UK
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Name: American Political Science Association
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MLA Citation:

Smith, Jennifer. "Campaign Outsourcing and the Transformation of Party Organization in Britain and Germany" Paper presented at the annual meeting of the American Political Science Association, Marriott, Loews Philadelphia, and the Pennsylvania Convention Center, Philadelphia, PA, Aug 31, 2006 <Not Available>. 2011-03-13 <http://www.allacademic.com/meta/p152294_index.html>

APA Citation:

Smith, J. K. , 2006-08-31 "Campaign Outsourcing and the Transformation of Party Organization in Britain and Germany" Paper presented at the annual meeting of the American Political Science Association, Marriott, Loews Philadelphia, and the Pennsylvania Convention Center, Philadelphia, PA Online <APPLICATION/PDF>. 2011-03-13 from http://www.allacademic.com/meta/p152294_index.html

Publication Type: Proceeding
Abstract: Over the past several decades, political parties throughout the developed world have transformed their approach to election campaigning. This transformation manifests itself not only in campaign activities (market research, media management, internet campaigning, etc) but also in campaign organization. Specifically, campaign functions have increasingly been “outsourced”: transferred away from party organizations and their full-time staffs into the hands of individuals and firms outside the political parties. In thus re-organizing their campaigns, parties are also re-organizing themselves. This paper turns to economic theories of the “boundaries of the firm” to suggest a theory of the determinants of the “boundaries of party” – that is, a theory of the outsourced campaign. It draws on evidence from campaigns in Germany, Britain, and the United States in assessing the plausibility of its account.

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Document Type: application/pdf
Page count: 35
Word count: 12489
Text sample:
Campaigning Through Organizations and Markets: Campaign Outsourcing and the Transformation of Party Organization Jennifer K. Smith University of Wisconsin – Milwaukee DRAFT; not for citation without the permission of the author Over the past several decades political parties throughout the developed world have transformed their approach to election campaigning. This transformation manifests itself not only in campaign activities (market research media management internet campaigning etc) but also in campaign organization. Specifically campaign functions have increasingly been “outsourced”: transferred away
Organizations: Rational Natural and Open Systems 5th edition. Upper Saddle River NJ: Prentice Hall. Simon Herbert A. 1991. Organizations and Markets. Journal of Economic Perspectives 5 (2 Spring): 25-44. Williamson Oliver E. 1975. Markets and Hierarchies: Analysis and Antitrust Implications. New York: Free Press. Williamson Oliver E. 2002. The Theory of the Firm as Governance Structure: From Choice to Contract. Journal of Economic Perspectives 16(3): 171-195. Zinnow Pirko. 1995. ‘Spin Doctors’: Wahlkampfberater als ‘Charisma-Produzenten’ im amerikanischen Wahlkampf. [Campaign Consultants


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