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Campaign Outsourcing and the Transformation of Party Organization in Britain and Germany
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Campaigning Through Organizations and Markets: Campaign Outsourcing and the
Transformation of Party Organization
Jennifer K. Smith
University of Wisconsin – Milwaukee
DRAFT; not for citation without the permission of the author
Over the past several decades, political parties throughout the developed world have transformed their approach to election campaigning. This transformation manifests itself not only in campaign activities (market research, media management, internet campaigning, etc) but also in campaign organization. Specifically, campaign functions have increasingly been “outsourced”: transferred away from party organizations and their full-time staffs into the hands of individuals and firms outside the political parties. In thus re-organizing their campaigns, parties are also re-organizing themselves. This paper turns to economic theories of the “boundaries of the firm” to suggest a theory of the determinants of the “boundaries of party” – that is, a theory of the outsourced campaign. It draws on evidence from campaigns in Germany, Britain, and the United States in assessing the plausibility of its account. Paper prepared for the Annual Meeting of the American Political Science Association, Philadelphia, August/September 2006. Contact: Jennifer Smith; tel. (414) 229-5010, e-mail ## email not listed ##
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| | Authors: Smith, Jennifer. |
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Campaigning Through Organizations and Markets: Campaign Outsourcing and the
Transformation of Party Organization
Jennifer K. Smith
University of Wisconsin – Milwaukee
DRAFT; not for citation without the permission of the author
Over the past several decades, political parties throughout the developed world have transformed
their approach to election campaigning. This transformation manifests itself not only in
campaign activities (market research, media management, internet campaigning, etc) but also in
campaign organization. Specifically, campaign functions have increasingly been “outsourced”:
transferred away from party organizations and their full-time staffs into the hands of individuals
and firms outside the political parties. In thus re-organizing their campaigns, parties are also re-
organizing themselves. This paper turns to economic theories of the “boundaries of the firm” to
suggest a theory of the determinants of the “boundaries of party” – that is, a theory of the
outsourced campaign. It draws on evidence from campaigns in Germany, Britain, and the United
States in assessing the plausibility of its account.
Paper prepared for the Annual Meeting of the American Political Science Association,
Philadelphia, August/September 2006.
Contact: Jennifer Smith; tel. (414) 229-5010, e-mail ## email not listed ##
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