Author's Keywords: gender, political communication, websites, candidate strategy	Convention All Academic Convention can solve the abstract management needs for any association's annual meeting. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: American Political Science Association URL: http://www.apsanet.org
Citation: URL: http://www.allacademic.com/meta/p152513_index.html Direct Link: HTML Code:

Schneider, Monica. "Gender Bending: Effects of Strategies in Candidate Websites" Paper presented at the annual meeting of the American Political Science Association, Marriott, Loews Philadelphia, and the Pennsylvania Convention Center, Philadelphia, PA, Aug 31, 2006 <Not Available>. 2011-03-13 <http://www.allacademic.com/meta/p152513_index.html>

Schneider, M. C. , 2006-08-31 "Gender Bending: Effects of Strategies in Candidate Websites" Paper presented at the annual meeting of the American Political Science Association, Marriott, Loews Philadelphia, and the Pennsylvania Convention Center, Philadelphia, PA Online <APPLICATION/PDF>. 2011-03-13 from http://www.allacademic.com/meta/p152513_index.html

Publication Type: Proceeding Abstract: How can candidates use new media technology to shape their images? When are these technologies more important than candidate rhetoric? Advances in new media technology give candidates opportunities for new approaches to marketing themselves during political campaigns. For example, one of the main features of websites is that they are interactive; that is, on interactive websites voters have more options to communicate with the campaign, more control over blinking, sound, and other features, and more pages to visit within the site. Candidates can use this interactivity strategically on their website in order to lead voters to focus on certain issues and areas, effectively highlighting or obscuring particular aspects of their candidacy, such as issue positions or personal characteristics. I explore these strategies in the context of women candidates using their gender as part of their strategy. First, I identify different types of gender-based strategies: emphasizing issues commonly stereotyped as areas where a male or female candidate is competent, personality characteristics typical of men and women, and endorsements from women�s groups. Candidates use these strategies congruent with their own gender identity or they pursue an incongruent strategy, trying to overturn stereotypes of their own gender. I examine the impact of these strategies using an original experiment. I look at how gender-based strategies influence voter evaluations and vote choice. This study is one of the first to offer a detailed look at the effects of how candidates combine their political messages with their website features and will ultimately lead to a better understanding of how the web impacts elections.

When Gender and Gender Stereotypes Collide: An Experimental Examination of the Effects of Gender and Gender Stereotypes on Candidate Choice

Move to the Center or Mobilize the Base? Effects of Political Competition, Voter Turnout, and Partisan Loyalties on the Ideological Convergence of Vote-Maximizing Candidates in Two-Party Competition