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"Getting The Word Out": Policy Bloggers Use Their Soap Box To Make Change
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Abstract:
This study examines policy bloggers, a subset of the political blogosphere. These
bloggers focus on one policy area and attempt to “get the word out” about the importance of their policy area and policy recommendations. Information was gathered from in-depth interviews of nine policy bloggers and content analysis of their blogs during the summer of 2006. Findings show that most policy bloggers are highly educated, but aren’t among the most influential in their policy areas; they are a substrata of policy elites. Policy bloggers all engage in six activities on their blog: filtering information, providing expertise, forming networks, gaining attention, framing arguments, and using windows of opportunity. They rarely urge their readers to partake in political activity. Nearly all received attention from major media sources and some gained a significant daily readership. Despite these victories, their blogs were primarily labors of love, bringing in little money or professional rewards.
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Abstract:
This study examines policy bloggers, a subset of the political blogosphere. These
bloggers focus on one policy area and attempt to “get the word out” about the importance
of their policy area and policy recommendations. Information was gathered from in-
depth interviews of nine policy bloggers and content analysis of their blogs during the
summer of 2006. Findings show that most policy bloggers are highly educated, but aren’t
among the most influential in their policy areas; they are a substrata of policy elites.
Policy bloggers all engage in six activities on their blog: filtering information, providing
expertise, forming networks, gaining attention, framing arguments, and using windows of
opportunity. They rarely urge their readers to partake in political activity. Nearly all
received attention from major media sources and some gained a significant daily
readership. Despite these victories, their blogs were primarily labors of love, bringing in
little money or professional rewards.
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