Citation

Why Women Are Not Watching: Gender Differences in Responding to Negative, Positive, and Valence-Ambiguous TV News

Abstract | Word Stems | Keywords | Association | Citation | Get this Document | Similar Titles




STOP!

You can now view the document associated with this citation by clicking on the "View Document as HTML" link below.

View Document as HTML:
Click here to view the document

Abstract:

This experimental study presents an evolutionary psychology explanation for gender differences in responding to television news. It tests the positivity bias idea that women are drawn to positive stimuli while avoiding negative ones while men approach negative stimuli more than positive ones. Men and women's affective and cognitive judgments of news messages in different valence frames (positive, negative and ambiguous) were measured. The 2 groups exhibited different patterns in their reaction to the news message conditions in line with the positivity bias hypothesis. Women reported more enjoyment and more favorable judgments of positively than negatively framed versions of stories. For men the reverse pattern emerged. Moreover, an interaction effect between subject gender and message valence not only demonstrates that women's favorability towards positive messages is stronger than men's, but also that their unfavorable views of negative versions of stories are stronger than men's.

Most Common Document Word Stems:

news (184), negat (133), stori (114), posit (103), valenc (97), gender (96), women (81), men (80), frame (70), differ (57), report (52), enjoy (48), emot (47), stimuli (46), 001 (44), video (40), m (40), 2 (40), media (33), messag (33), studi (31),

Author's Keywords:

gender, message valence, TV news, positivity bias, judgment, enjoyment, approach-avoidance, ambiguity
Convention
Submission, Review, and Scheduling! All Academic Convention can help with all of your abstract management needs and many more. Contact us today for a quote!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

Association:
Name: International Communication Association
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p168731_index.html
Direct Link:
HTML Code:

MLA Citation:

Kamhawi, Rasha. and Grabe, Maria. "Why Women Are Not Watching: Gender Differences in Responding to Negative, Positive, and Valence-Ambiguous TV News" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2013-12-15 <http://citation.allacademic.com/meta/p168731_index.html>

APA Citation:

Kamhawi, R. and Grabe, M. E. , 2007-05-23 "Why Women Are Not Watching: Gender Differences in Responding to Negative, Positive, and Valence-Ambiguous TV News" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <PDF>. 2013-12-15 from http://citation.allacademic.com/meta/p168731_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This experimental study presents an evolutionary psychology explanation for gender differences in responding to television news. It tests the positivity bias idea that women are drawn to positive stimuli while avoiding negative ones while men approach negative stimuli more than positive ones. Men and women's affective and cognitive judgments of news messages in different valence frames (positive, negative and ambiguous) were measured. The 2 groups exhibited different patterns in their reaction to the news message conditions in line with the positivity bias hypothesis. Women reported more enjoyment and more favorable judgments of positively than negatively framed versions of stories. For men the reverse pattern emerged. Moreover, an interaction effect between subject gender and message valence not only demonstrates that women's favorability towards positive messages is stronger than men's, but also that their unfavorable views of negative versions of stories are stronger than men's.

Get this Document:

Find this citation or document at one or all of these locations below. The links below may have the citation or the entire document for free or you may purchase access to the document. Clicking on these links will change the site you're on and empty your shopping cart.

Associated Document Available Access Fee All Academic Inc.


Similar Titles:
The Influence of Video News Releases on the Topics Reported in Science Journalism: An Explorative Case Study on the Relationship Between Science Public Relations and Science Journalism

Dealing With Feelings: Positive and Negative Discrete Emotions as Mediators of News Framing Effects

Neural Effects of Exposure to Emotional Faces in Media Content: Type (Human vs. Animal), Form (Cartoon vs. Real), and Emotion (Positive, Negative, and Neutral)

Frame Building of Prescription Drug Imports From Canada: An Analysis of Policy ActorsÂ’ Message Frames in News Stories


 
All Academic, Inc. is your premier source for research and conference management. Visit our website, www.allacademic.com, to see how we can help you today.