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Uses and Gratifications and Wireless Portable Internet: Is Wireless Portable Internet Reinforced by Unrealized Gratifications?

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Abstract:

Based on a telephone survey of 986 residents, this paper investigates the uses and gratifications of wireless portable broadband in Korea. Methodology includes exploratory factor analysis, confirmatory analysis, and multiple regression analysis of subsequent theoretical constructs. Results describe 3 key dimensions related to consumer use of wireless broadband, including process, content, and social gratifications as previously found in studies of the Internet, as well as an embedded gratification that is unique to wireless broadband use. All 4 dimensions of gratification are relevant to managing wireless broadband, and measures developed from the gratification profiles identified here can serve as trait-valid scales in future Internet research.

Most Common Document Word Stems:

gratif (127), use (106), user (101), internet (96), wi (88), bro (84), studi (78), wi-bro (77), servic (64), g (64), u (64), research (62), wireless (60), mobil (50), content (46), factor (46), new (45), process (43), technolog (41), variabl (41), social (36),

Author's Keywords:

Uses and gratifications, wireless Interet, Korea
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Name: International Communication Association
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http://www.icahdq.org


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URL: http://citation.allacademic.com/meta/p169693_index.html
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MLA Citation:

Shin, Dong Hee. and Kim, Won-Yong. "Uses and Gratifications and Wireless Portable Internet: Is Wireless Portable Internet Reinforced by Unrealized Gratifications?" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2013-12-16 <http://citation.allacademic.com/meta/p169693_index.html>

APA Citation:

Shin, D. and Kim, W. , 2007-05-23 "Uses and Gratifications and Wireless Portable Internet: Is Wireless Portable Internet Reinforced by Unrealized Gratifications?" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <PDF>. 2013-12-16 from http://citation.allacademic.com/meta/p169693_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Based on a telephone survey of 986 residents, this paper investigates the uses and gratifications of wireless portable broadband in Korea. Methodology includes exploratory factor analysis, confirmatory analysis, and multiple regression analysis of subsequent theoretical constructs. Results describe 3 key dimensions related to consumer use of wireless broadband, including process, content, and social gratifications as previously found in studies of the Internet, as well as an embedded gratification that is unique to wireless broadband use. All 4 dimensions of gratification are relevant to managing wireless broadband, and measures developed from the gratification profiles identified here can serve as trait-valid scales in future Internet research.

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