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Is Beauty in a Pill? Ideal Body Image, Self-Perceptions of Body-Esteem, and Health Concerns About Beauty-Pills Among College Women

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Abstract:

By using a 2 X 2 factorial design, this experiment investigated the influence of cosmeceutical product advertising and product-related news coverage on college women’s perceptions of self body-esteem and their beauty care decision-making. The results indicated that although cosmeceutical product ads/news did not exert a great influence on college women’s perceptions of self body-esteem, respondents with different levels of self body-esteem showed significant differences in terms of beauty care decision-making. Information utility of cosmeceutical product ads/news was also examined in this study, and the findings suggested that all respondents had negative perceptions about the utility of the information conveyed by the ads/news. However, their perceptions of information utility were positively associated with their likelihood to take certain types of cosmeceutical products.

Most Common Document Word Stems:

product (183), bodi (148), cosmeceut (141), advertis (114), inform (104), esteem (90), self (81), body-esteem (79), respond (73), util (64), ad (63), percept (61), consum (60), news (54), research (53), relat (51), level (49), health (48), imag (47), decis (46), women (45),

Author's Keywords:

Cosmeceutical Product Advertising, Self Body-Esteem, Information Utility of Product Advertising
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Association:
Name: International Communication Association
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http://www.icahdq.org


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URL: http://citation.allacademic.com/meta/p171900_index.html
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MLA Citation:

Meng, Juan. "Is Beauty in a Pill? Ideal Body Image, Self-Perceptions of Body-Esteem, and Health Concerns About Beauty-Pills Among College Women" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2013-12-15 <http://citation.allacademic.com/meta/p171900_index.html>

APA Citation:

Meng, J. , 2007-05-23 "Is Beauty in a Pill? Ideal Body Image, Self-Perceptions of Body-Esteem, and Health Concerns About Beauty-Pills Among College Women" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <PDF>. 2013-12-15 from http://citation.allacademic.com/meta/p171900_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: By using a 2 X 2 factorial design, this experiment investigated the influence of cosmeceutical product advertising and product-related news coverage on college women’s perceptions of self body-esteem and their beauty care decision-making. The results indicated that although cosmeceutical product ads/news did not exert a great influence on college women’s perceptions of self body-esteem, respondents with different levels of self body-esteem showed significant differences in terms of beauty care decision-making. Information utility of cosmeceutical product ads/news was also examined in this study, and the findings suggested that all respondents had negative perceptions about the utility of the information conveyed by the ads/news. However, their perceptions of information utility were positively associated with their likelihood to take certain types of cosmeceutical products.

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