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Remaking East Asian Identity in Intra-Asian Cultural Flows: A Case Study of Young Chinese Consumption of Korean TV dramas

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Abstract:

Recently Korean cultural products have been popular in East Asian countries. It is an extraordinary situation in history of the Korean culture, because modern Korean culture has been established mainly by being affected from foreign countries.
Since 1997, Korean TV programs have broadcast in Asian countries including China. They have been a great success. In this paper, I investigate why and how Korean TV programs, especially focusing on dramas, get popularity from young Chinese audiences. Through this, this research tries to explain the operation of cultural globalization in intra-Asian context and its influences in recreating young East Asian’s cultural identities. In order to understand this, this study analyzes textual and contextual factors behind the popularity of Korean dramas in China. As textual factors, this study shows that, ‘Asian’ modernity and cultural similarities that Korean drama texts embody, are significant in making Chinese audience feel attractive to Korean dramas. Also, contextual factors, such as China's reform policy, the development of cultural industry and the emergence of young audience as a major consumer of cultural products, play an important role in diffusing Korean mass culture in China. Finally, this paper discusses that this kind of cultural flow indicates the diversities of globalization, by presenting a significant example of dynamics intra-regional interaction among the non-western countries.
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Name: International Communication Association
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http://www.icahdq.org


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URL: http://citation.allacademic.com/meta/p172680_index.html
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MLA Citation:

Na, Misu. "Remaking East Asian Identity in Intra-Asian Cultural Flows: A Case Study of Young Chinese Consumption of Korean TV dramas" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, <Not Available>. 2013-12-15 <http://citation.allacademic.com/meta/p172680_index.html>

APA Citation:

Na, M. "Remaking East Asian Identity in Intra-Asian Cultural Flows: A Case Study of Young Chinese Consumption of Korean TV dramas" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA <Not Available>. 2013-12-15 from http://citation.allacademic.com/meta/p172680_index.html

Publication Type: Session Paper
Abstract: Recently Korean cultural products have been popular in East Asian countries. It is an extraordinary situation in history of the Korean culture, because modern Korean culture has been established mainly by being affected from foreign countries.
Since 1997, Korean TV programs have broadcast in Asian countries including China. They have been a great success. In this paper, I investigate why and how Korean TV programs, especially focusing on dramas, get popularity from young Chinese audiences. Through this, this research tries to explain the operation of cultural globalization in intra-Asian context and its influences in recreating young East Asian’s cultural identities. In order to understand this, this study analyzes textual and contextual factors behind the popularity of Korean dramas in China. As textual factors, this study shows that, ‘Asian’ modernity and cultural similarities that Korean drama texts embody, are significant in making Chinese audience feel attractive to Korean dramas. Also, contextual factors, such as China's reform policy, the development of cultural industry and the emergence of young audience as a major consumer of cultural products, play an important role in diffusing Korean mass culture in China. Finally, this paper discusses that this kind of cultural flow indicates the diversities of globalization, by presenting a significant example of dynamics intra-regional interaction among the non-western countries.

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