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Performing Citizenship, Consuming Audiences: Reflections on Bridging Audience Studies, Cultural Citizenship, and Latina/o Studies

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Abstract:

Audience studies and citizenship studies are often thought about as separate fields of inquiry located within different disciplines. Audience studies, usually situated within the interdisciplines of communications and cultural studies, focus on how media/popular culture audiences use and make-meaning of texts. Citizenship studies are most often situated within the social science disciplines of political science, sociology, and more recently anthropology with a focus on cultural citizenship. However, with the exception of the burgeoning work of Joke Hermes (2005), Toby Miller (1993, 1998), Vicki Mayer (2003) and Arlene Davila (2000, 2001), few scholars have attempted to examine the intersections between culture, audience, and citizenship. In this essay, I discuss the overlaps between these two bodies of literature and the ways in which a methodological focus on audience media ethnography can inform theories of cultural citizenship and vice versa. In particular, I explore what this kind of approach might mean for studying Latina/o audiences in particular. In doing so, I hope to provide a framework for a more broader, systemic understanding of the crossroads of culture, cultural products and practices, and cultural citizenship.

Most Common Document Word Stems:

citizenship (158), cultur (155), media (55), audienc (39), studi (34), communiti (31), latino (27), perform (27), argu (26), rosaldo (25), consum (24), popular (23), use (22), also (20), nation (19), ident (18), social (18), understand (17), american (17), within (16), text (16),

Author's Keywords:

cultural citizenship, Latina/os, audience, ethnography
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Name: International Communication Association
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MLA Citation:

Baez, Jillian. "Performing Citizenship, Consuming Audiences: Reflections on Bridging Audience Studies, Cultural Citizenship, and Latina/o Studies" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2013-12-15 <http://citation.allacademic.com/meta/p172836_index.html>

APA Citation:

Baez, J. M. , 2007-05-23 "Performing Citizenship, Consuming Audiences: Reflections on Bridging Audience Studies, Cultural Citizenship, and Latina/o Studies" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <PDF>. 2013-12-15 from http://citation.allacademic.com/meta/p172836_index.html

Publication Type: Work in Progress
Abstract: Audience studies and citizenship studies are often thought about as separate fields of inquiry located within different disciplines. Audience studies, usually situated within the interdisciplines of communications and cultural studies, focus on how media/popular culture audiences use and make-meaning of texts. Citizenship studies are most often situated within the social science disciplines of political science, sociology, and more recently anthropology with a focus on cultural citizenship. However, with the exception of the burgeoning work of Joke Hermes (2005), Toby Miller (1993, 1998), Vicki Mayer (2003) and Arlene Davila (2000, 2001), few scholars have attempted to examine the intersections between culture, audience, and citizenship. In this essay, I discuss the overlaps between these two bodies of literature and the ways in which a methodological focus on audience media ethnography can inform theories of cultural citizenship and vice versa. In particular, I explore what this kind of approach might mean for studying Latina/o audiences in particular. In doing so, I hope to provide a framework for a more broader, systemic understanding of the crossroads of culture, cultural products and practices, and cultural citizenship.

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