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A Personalized Media in a Collectivism Country: Chinese Bloggers Perceptions of Blogging Self-Efficacy, Outcome Expectations, and I-Anxiety

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Abstract:

This study applied social cognitive theory and investigated Chinese bloggers blogging cognition and emotion factors. 16 online open-ended interviews were conducted to generate salient beliefs about blogging self-efficacy and outcome expectations beliefs and i-anxiety beliefs. The respondents believed that computer and Internet efficacy, web design efficacy, writing efficacy, communication efficacy and English proficiency are required for blogging. Diverse positive blogging outcome expectations and negative blogging outcome expectations were generated. Positive outcome expectations were categorized into self-related outcomes, social outcomes, learning outcomes and other outcomes. Negative outcome expectations included waste of time, blogging addiction, privacy concerns, safety concerns, relationship undermining and etc. This study also raised a new concept—i-anxiety. i-anxiety was defined as online publish anxiety. The data showed that writing anxiety, social anxiety, computer anxiety, and Internet anxiety and time anxiety were main dimensions of i-anxiety. The theoretical and practical implications of the findings were further discussed.

Most Common Document Word Stems:

blog (255), blogger (105), anxieti (104), peopl (100), might (85), chines (82), write (70), social (60), person (58), internet (58), comput (48), self (47), media (45), friend (42), i-anxieti (40), also (39), feel (39), mani (38), outcom (36), know (35), onlin (34),

Author's Keywords:

Chinese blogger, Blogging self-efficacy, Blogging outcome expectations, I-anxiety
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MLA Citation:

Liu, Xun. "A Personalized Media in a Collectivism Country: Chinese Bloggers Perceptions of Blogging Self-Efficacy, Outcome Expectations, and I-Anxiety" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2013-12-15 <http://citation.allacademic.com/meta/p173152_index.html>

APA Citation:

Liu, X. , 2007-05-23 "A Personalized Media in a Collectivism Country: Chinese Bloggers Perceptions of Blogging Self-Efficacy, Outcome Expectations, and I-Anxiety" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <PDF>. 2013-12-15 from http://citation.allacademic.com/meta/p173152_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This study applied social cognitive theory and investigated Chinese bloggers blogging cognition and emotion factors. 16 online open-ended interviews were conducted to generate salient beliefs about blogging self-efficacy and outcome expectations beliefs and i-anxiety beliefs. The respondents believed that computer and Internet efficacy, web design efficacy, writing efficacy, communication efficacy and English proficiency are required for blogging. Diverse positive blogging outcome expectations and negative blogging outcome expectations were generated. Positive outcome expectations were categorized into self-related outcomes, social outcomes, learning outcomes and other outcomes. Negative outcome expectations included waste of time, blogging addiction, privacy concerns, safety concerns, relationship undermining and etc. This study also raised a new concept—i-anxiety. i-anxiety was defined as online publish anxiety. The data showed that writing anxiety, social anxiety, computer anxiety, and Internet anxiety and time anxiety were main dimensions of i-anxiety. The theoretical and practical implications of the findings were further discussed.

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