Citation

Netizens’ Evaluations of Corporate Social Responsibility: Content Analysis of CSR News Stories and Online Readers’ Comments

Abstract | Word Stems | Keywords | Association | Citation | Get this Document | Similar Titles




STOP!

You can now view the document associated with this citation by clicking on the "View Document as HTML" link below.

View Document as HTML:
Click here to view the document

Abstract:

Analyzing both CSR news stories and attached readers’ comments from the online Korean newspapers, this study investigated the news coverage of CSR activities and how the online readers interpret the CSR activities dependent on CSR types, situations, and a degree of corporate fame. Online readers more frequently expressed opinions on and tend to be cynical toward crisis-related CSR and monetary donation type of CSR. Also, the more famous the companies are, the more likely there are cynical opponents toward their CSR activities. The study offers PR professionals in charge of CSR valuable insights—CSR should be planned as a long-term strategy to restore the impaired corporate reputation after a crisis, not as a mere form of corrective action.

Most Common Document Word Stems:

csr (212), compani (91), reader (88), corpor (78), relat (78), comment (77), crisi (74), stori (67), 1 (63), 2 (63), activ (62), news (57), type (56), korean (53), crisis-rel (48), case (48), donat (44), cynic (41), 3 (36), accept (35), strategi (35),

Author's Keywords:

Corporate Social Responsibility, News, Readers’ Comments, Crisis
Convention
Convention is an application service for managing large or small academic conferences, annual meetings, and other types of events!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

Association:
Name: NCA 93rd Annual Convention
URL:
http://www.natcom.org


Citation:
URL: http://citation.allacademic.com/meta/p193169_index.html
Direct Link:
HTML Code:

MLA Citation:

Cho, Sooyoung. and Hong, Youngshin. "Netizens’ Evaluations of Corporate Social Responsibility: Content Analysis of CSR News Stories and Online Readers’ Comments" Paper presented at the annual meeting of the NCA 93rd Annual Convention, TBA, Chicago, IL, Nov 15, 2007 <Not Available>. 2013-12-15 <http://citation.allacademic.com/meta/p193169_index.html>

APA Citation:

Cho, S. and Hong, Y. , 2007-11-15 "Netizens’ Evaluations of Corporate Social Responsibility: Content Analysis of CSR News Stories and Online Readers’ Comments" Paper presented at the annual meeting of the NCA 93rd Annual Convention, TBA, Chicago, IL Online <APPLICATION/PDF>. 2013-12-15 from http://citation.allacademic.com/meta/p193169_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Analyzing both CSR news stories and attached readers’ comments from the online Korean newspapers, this study investigated the news coverage of CSR activities and how the online readers interpret the CSR activities dependent on CSR types, situations, and a degree of corporate fame. Online readers more frequently expressed opinions on and tend to be cynical toward crisis-related CSR and monetary donation type of CSR. Also, the more famous the companies are, the more likely there are cynical opponents toward their CSR activities. The study offers PR professionals in charge of CSR valuable insights—CSR should be planned as a long-term strategy to restore the impaired corporate reputation after a crisis, not as a mere form of corrective action.

Get this Document:

Find this citation or document at one or all of these locations below. The links below may have the citation or the entire document for free or you may purchase access to the document. Clicking on these links will change the site you're on and empty your shopping cart.

Associated Document Available All Academic Inc.
Associated Document Available NCA 93rd Annual Convention

Document Type: application/pdf
Page count: 33
Word count: 7447
Text sample:
Netizens’ Evaluations of Corporate Social Responsibility: Content Analysis of CSR News Stories and Online Readers’ Comments Abstract Analyzing both CSR news stories and attached readers’ comments from the online Korean newspapers this study investigated the news coverage of CSR activities and how the online readers interpret the CSR activities dependent on CSR types situations and a degree of corporate fame. Online readers more frequently expressed opinions on and tend to be cynical toward crisis-related CSR and monetary donation type
Opponent Negotiator Accepter Globally well- 42 (41.2%) 19 (18.6%) 41 (40.2%) 102 known Well-known 28 (32.9%) 23 (27.1%) 34 (40.0%) 85 Not Famous 0 0 0 0 Name Individuals 5 (27.8%) 2 (11.1%) 11 (61.1%) 18 Value Foreign Companies 12 (27.3%) 2 (4.5%) 30 (68.2%) 44 or Individual Others 1 (100%) 0 0 1 Total 88 (35.2%) 46 (18.4%) 116 (46.4%) 250 (100%) 33


Similar Titles:
Corporate Blogs as a Public Relations Tool: Relational Maintenance Framework and Corporate Blogging Strategies of Large Korean Companies

Transformative Crisis Strategies: Public Relations Professionals’ Identification of Effective, Ethical, and Likely to Recommend Crisis Communication Strategies

What You Say Is Not What They Read: Koreans’ Decoding Strategies on Corporate Prosocial News Stories

Corporate Social Responsibility as a Crisis Communication Strategy: Korean Journalists' One-Way Metaperception Toward Samsung's $847.6 Million Donation


 
All Academic, Inc. is your premier source for research and conference management. Visit our website, www.allacademic.com, to see how we can help you today.