Citation

Marketing Menopause and Inventing Identities: A Rhetorical Analysis of the Persona Created in Menopause Education Pamphlets

Abstract | Word Stems | Keywords | Association | Citation | Get this Document | Similar Titles




STOP!

You can now view the document associated with this citation by clicking on the "View Document as HTML" link below.

View Document as HTML:
Click here to view the document

Abstract:

Using Black’s notion of the second persona, this essay examines the ideal identity constructed for menopausal women in menopause education pamphlets distributed by health care providers. Twelve educational pamphlets developed by the federal government and pharmaceutical companies that produce hormone replacement therapies are analyzed. Findings indicate that the authors of these pamphlets position menopausal women’s bodies as commodities in need of restoration, in need of special care offered by health care providers, and in need of rescuing through hormone replacement therapy.

Most Common Document Word Stems:

menopaus (227), women (135), pamphlet (101), medic (55), health (54), hrt (53), woman (47), care (46), reader (44), p (43), provid (43), may (40), author (40), bodi (40), communiti (38), market (35), diseas (33), also (29), ideal (28), take (28), discuss (28),

Author's Keywords:

menopause, rhetoric, everyday life performance, women's studies, second persona
Convention
Submission, Review, and Scheduling! All Academic Convention can help with all of your abstract management needs and many more. Contact us today for a quote!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

Association:
Name: NCA 93rd Annual Convention
URL:
http://www.natcom.org


Citation:
URL: http://citation.allacademic.com/meta/p194669_index.html
Direct Link:
HTML Code:

MLA Citation:

Charlesworth, Dacia. "Marketing Menopause and Inventing Identities: A Rhetorical Analysis of the Persona Created in Menopause Education Pamphlets" Paper presented at the annual meeting of the NCA 93rd Annual Convention, TBA, Chicago, IL, Nov 15, 2007 <Not Available>. 2013-12-15 <http://citation.allacademic.com/meta/p194669_index.html>

APA Citation:

Charlesworth, D. , 2007-11-15 "Marketing Menopause and Inventing Identities: A Rhetorical Analysis of the Persona Created in Menopause Education Pamphlets" Paper presented at the annual meeting of the NCA 93rd Annual Convention, TBA, Chicago, IL Online <PDF>. 2013-12-15 from http://citation.allacademic.com/meta/p194669_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Using Black’s notion of the second persona, this essay examines the ideal identity constructed for menopausal women in menopause education pamphlets distributed by health care providers. Twelve educational pamphlets developed by the federal government and pharmaceutical companies that produce hormone replacement therapies are analyzed. Findings indicate that the authors of these pamphlets position menopausal women’s bodies as commodities in need of restoration, in need of special care offered by health care providers, and in need of rescuing through hormone replacement therapy.

Get this Document:

Find this citation or document at one or all of these locations below. The links below may have the citation or the entire document for free or you may purchase access to the document. Clicking on these links will change the site you're on and empty your shopping cart.

Associated Document Available All Academic Inc.
Associated Document Available NCA 93rd Annual Convention

Document Type: PDF
Page count: 28
Word count: 8101
Text sample:
Marketing Menopause 1 Running Head: MARKETING MENOPAUSE Marketing Menopause and Inventing Identities: A Rhetorical Analysis of the Persona Created in Menopause Education Pamphlets Author Information Omitted Marketing Menopause 2 Marketing Menopause and Inventing Identities: A Rhetorical Analysis of the Persona Created in Menopause Education Pamphlets ABSTRACT Using Black’s notion of the second persona this essay examines the ideal identity constructed for menopausal women in menopause education pamphlets distributed by health care providers. Twelve educational pamphlets developed by the federal
Marketing Menopause 28 Ayerst Laboratories. Menopause and Your Risk of Colon Cancer. (January 1998). Philadelphia: Wyeth-Ayerst Laboratories. Menopause and Your Risk of Heart Disease. (January 1998). Philadelphia: Wyeth-Ayerst Laboratories. Menopause and Your Risk of Osteoporosis. (January 1998). Philadelphia: Wyeth-Ayerst Laboratories. Menopause and Your Vision. (January 1998). Philadelphia: Wyeth-Ayerst Laboratories. Menopause—Separating the Myths From Reality. (1994). Summit New Jersey: Ciba-Geigy Corporation. Treatment Options for the Symptoms of Menopause. (January 1998). Philadelphia: Wyeth- Ayerst Laboratories. United States Department of Health and


Similar Titles:
Is Beauty in a Pill? Ideal Body Image, Self-Perceptions of Body-Esteem, and Health Concerns About Beauty-Pills Among College Women

The impact of client / provider communication on women's decisions to access health care: Results of the Tatarstan Women's Health Initiative

Confronting Threats to Medical Authority: How Medical and Mental Health Providers make Decisions with Trans-Identified Patients


 
All Academic, Inc. is your premier source for research and conference management. Visit our website, www.allacademic.com, to see how we can help you today.