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Campaigning for the Japanese Lower House: From Mobilizing to Chasing Voters?

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Abstract:

Electioneering for the Japanese Lower House has undergone significant changes in recent years. Not only institutional but also other environmental changes are pushing political actors in Japan to complement the hitherto dominant vote-mobilisation approach by vote-chasing strategies. Such strategies target in particular unaffiliated voters and emphasise party leaders. Yet, the notion of an Americanisation of campaigning in Japan seems pre-mature at best. Notably, electioneering for the Lower House has become more party-oriented in the course of introducing new voter chasing strategies. It remains to be seen though whether specific campaign instruments and tactics used in recent general elections, such as the manifesto approach, can generate value-added in the longer term.

Most Common Document Word Stems:

campaign (199), parti (152), elect (136), polit (99), japan (88), japanes (81), hous (73), elector (65), voter (62), lower (61), chang (54), pp (53), strategi (52), new (50), system (49), 2005 (49), k (46), candid (43), media (42), vote (42), 2003 (39),

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Election campaigning, mixed-member electoral system, voter targeting, Americanisation thesis, Japan
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Name: American Political Science Association
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MLA Citation:

Koellner, Patrick. "Campaigning for the Japanese Lower House: From Mobilizing to Chasing Voters?" Paper presented at the annual meeting of the American Political Science Association, Hyatt Regency Chicago and the Sheraton Chicago Hotel and Towers, Chicago, IL, Aug 30, 2007 <Not Available>. 2011-06-08 <http://www.allacademic.com/meta/p210654_index.html>

APA Citation:

Koellner, P. , 2007-08-30 "Campaigning for the Japanese Lower House: From Mobilizing to Chasing Voters?" Paper presented at the annual meeting of the American Political Science Association, Hyatt Regency Chicago and the Sheraton Chicago Hotel and Towers, Chicago, IL Online <PDF>. 2011-06-08 from http://www.allacademic.com/meta/p210654_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Electioneering for the Japanese Lower House has undergone significant changes in recent years. Not only institutional but also other environmental changes are pushing political actors in Japan to complement the hitherto dominant vote-mobilisation approach by vote-chasing strategies. Such strategies target in particular unaffiliated voters and emphasise party leaders. Yet, the notion of an Americanisation of campaigning in Japan seems pre-mature at best. Notably, electioneering for the Lower House has become more party-oriented in the course of introducing new voter chasing strategies. It remains to be seen though whether specific campaign instruments and tactics used in recent general elections, such as the manifesto approach, can generate value-added in the longer term.

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Document Type: PDF
Page count: 22
Word count: 11147
Text sample:
Campaigning for the Japanese Lower House: From Mobilising to Chasing Voters? Prepared for delivery at the 2007 Annual Meeting of the American Political Science Association August 30th-September 2nd 2007 Patrick Köllner Article Outline 1. Introduction 2. Strategies for Targeting Voters and the ‘Americanisation’ Debate 3. Election Campaigning in Japan as We Knew It 4. The Mixed-Member Electoral System in Japan and its Expected Consequences 5. Campaigning in 21st Century Japan: Changes in Context and Orientation 6. Explaining Recent Changes
in: Asian Perspective 27 3 pp. 21-51. Taniguchi Masaki (2007) ‘Changing Media Changing Politics in Japan’ in: Japanese Journal of Political Science 8 1 pp. 147-166. Taniguchi Masaki Sugawara Taku and Kabashima Ikuo (2005) ‘Jimintō ni suwingu shita yawaraki kōzō kaikakuha’ in: Ronza November 2005 pp. 93-104. Thies Michael F. (2002) ‘Changing How the Japanese Vote: The Promise and Pitfalls of the 1994 Electoral Reform’ in: John Fuh-sheng and David Newman (eds.) How Asia Votes. New York and London:


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