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Association: Name: American Political Science Association URL: http://www.apsanet.org
Citation: URL: http://www.allacademic.com/meta/p211639_index.html Direct Link: HTML Code:

Weiner, Jocelyn. and Mitchell, Nicholas. "Talking Their Way Into the Presidency: The Importance of Oratory Style in Pre-Presidential Discourse" Paper presented at the annual meeting of the American Political Science Association, Hyatt Regency Chicago and the Sheraton Chicago Hotel and Towers, Chicago, IL, Aug 30, 2007 <Not Available>. 2011-06-08 <http://www.allacademic.com/meta/p211639_index.html>

Weiner, J. S. and Mitchell, N. G. , 2007-08-30 "Talking Their Way Into the Presidency: The Importance of Oratory Style in Pre-Presidential Discourse" Paper presented at the annual meeting of the American Political Science Association, Hyatt Regency Chicago and the Sheraton Chicago Hotel and Towers, Chicago, IL Online <PDF>. 2011-06-08 from http://www.allacademic.com/meta/p211639_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: One of the more fruitful avenues of research on the American presidency has come through the analysis of presidential discourse, as scholars focus on the complexity and effectiveness of the oratory style, contextualized by the mode of communication and the intended audience. Clear trends emerge in the pre- and post-sound recording eras, with presidential speech changing greatly in the twentieth century in its intended audiences and effects (Hart 1987, 2002; Lim 2002; Ryan 1995; Tulis 1987; Whittington 1997). The importance of oration is also highlighted when studying the presidential primary process within parties (Kendall 2000). Yet there is still much to learn and understand about the connection between presidential rhetoric and the minds�and hearts�of the voters. Our paper seeks to compare presidential candidates in the post-sound recording era, in an effort to discern the effect of candidate oration on the voters� eventual choice for president. The presidential elections of 2000 and 2004 have created a commonsense wisdom about the need for the presidential candidate to speak in a manner that relates to the majority of American voters (Adair 2004). Does the conventional wisdom hold true when studied empirically? By comparing presidential candidates to each other, we can hold constant contextual factors and focus on the oration skills as a possible deciding factor in the electoral winner. We will use selected speech opportunities that replicate themselves in each electoral race, and test them with various computer programs that analyze sentence complexity and the overall �commonness� of the word choices. Our data will help to fill in a gap in the existing research by focusing on pre-presidential discourse, and our findings will be useful in showing how presidential candidates talk their way into the presidency.

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