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Text Messaging in the 2006 Election: A Field Experiment |
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Abstract:
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Young voters are underrepresented in the American electorate; they are also more likely than older voters to rely exclusively on mobile technology as a primary means of communication. This study uses a field experiment and mobile phone survey in the 2006 election to determine how mobile technology can be used to encourage young people to vote. The research design consists of a nation-wide field experiment (n=8,529) that tests the basic effectiveness of text messaging as a mobilization tool. Matching the records to nationwide voter files indicates that a text message reminder to voter produces a strongly positive, and statistically significant, effect on the likelihood of voting. A follow-up mobile phone survey of those in the treatment group indicates that the small backlash to the text messaging treatment is minor relative to the positive reaction from participants. |
Most Common Document Word Stems:
messag (117), vote (103), text (92), voter (86), mobil (72), treatment (64), elect (63), survey (62), particip (55), effect (49), group (46), phone (45), experi (40), young (39), 1 (38), turnout (36), polit (36), respond (33), receiv (32), studi (32), like (28), |
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Association:
Name: American Political Science Association
URL: http://www.apsanet.org
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Citation:
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MLA Citation:
| Dale, Allison. "Text Messaging in the 2006 Election: A Field Experiment" Paper presented at the annual meeting of the American Political Science Association, Hyatt Regency Chicago and the Sheraton Chicago Hotel and Towers, Chicago, IL, Aug 30, 2007 <Not Available>. 2011-06-09 <http://www.allacademic.com/meta/p211999_index.html> |
APA Citation:
| Dale, A. , 2007-08-30 "Text Messaging in the 2006 Election: A Field Experiment" Paper presented at the annual meeting of the American Political Science Association, Hyatt Regency Chicago and the Sheraton Chicago Hotel and Towers, Chicago, IL Online <APPLICATION/PDF>. 2011-06-09 from http://www.allacademic.com/meta/p211999_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Young voters are underrepresented in the American electorate; they are also more likely than older voters to rely exclusively on mobile technology as a primary means of communication. This study uses a field experiment and mobile phone survey in the 2006 election to determine how mobile technology can be used to encourage young people to vote. The research design consists of a nation-wide field experiment (n=8,529) that tests the basic effectiveness of text messaging as a mobilization tool. Matching the records to nationwide voter files indicates that a text message reminder to voter produces a strongly positive, and statistically significant, effect on the likelihood of voting. A follow-up mobile phone survey of those in the treatment group indicates that the small backlash to the text messaging treatment is minor relative to the positive reaction from participants. |
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| Word count: |
8363 |
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| Text Messaging as a Youth Mobilization Tool: An Experiment with a Post-Treatment Survey1 Allison Dale2 and Aaron Strauss3 August 6 2007 Prepared for the annual meeting of the American Political Science Association Chicago Illinois August 30-September 1 2007 Abstract Young voters are underrepresented in the American electorate; they are also more likely than older voters to rely exclusively on mobile technology as a primary means of communication. This study uses a field experiment and mobile phone survey in the |
| 24 Somewhat annoyed....................................................... 6 Very annoyed................................................................ 0 Immediate hang-up; mood not available ...................... 0 Other ............................................................................. 11 [IF VOICEMAIL – SAY THE FOLLOWING:] Hello ___[NAME ON LIST]_____ we’re conducting a quick 5-minute survey of cell phone users over the next two weekends. We aren’t selling anything or asking for a contribution so please answer your phone even if you see an unlisted or blocked number. We look forward to hearing your opinions. Thank you and have a nice day. |
Similar Titles:
Who Can be Mobilized? Attributing Differential Treatment Effects by Group in a Field Experiment of Turnout
Move to the Center or Mobilize the Base? Effects of Political Competition, Voter Turnout, and Partisan Loyalties on the Ideological Convergence of Vote-Maximizing Candidates in Two-Party Competition
Text Messaging as a Youth Mobilization Tool: An Experiment with a Post-Treatment Survey
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