Citation

Stepping Beyond Message Specificity in the Study of Affect as Mediator and Interaffective Associations: Fahrenheit 9/11, Candidate Aversion, and Perceptions of Debate Superiority

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles




STOP!

You can now view the document associated with this citation by clicking on the "View Document as HTML" link below.

View Document as HTML:
Click here to view the document

Abstract:

This experimental research (N = 371) focuses on Michael Moore’s anti-Bush film, Fahrenheit 9/11, and its effect on aversive feelings toward President George W. Bush. In addition, the film’s direct influence on aversive feelings toward Senator John F. Kerry (D-MA), an attitude object not referred to in the film, is hypothesized and empirically assessed. The film produces increased feelings of affective aversion toward Bush and reduced aversion toward Kerry. In addition, feelings toward both candidates influence subsequent perceptions of candidate debate superiority. Most importantly, varied processes of influence are found to exist across those subjects who identified themselves as Bush supporters versus Kerry supporters prior to the stimulus phase of the experiment. In addition, varied relationships between Bush-aversion and Kerry-aversion are found to exist between Bush and Kerry supporters relative to viewing Moore’s film. The ramifications of these findings for the study of affect and media effects are outlined and future lines of research are summarized.

Most Common Document Word Stems:

avers (137), bush (112), kerri (99), studi (92), debat (88), affect (84), candid (80), f (77), 9/11 (73), support (71), view (60), polit (59), communic (54), variabl (52), model (51), mediat (44), research (41), superior (40), influenc (36), emot (35), p (35),

Author's Keywords:

Aversion, George W. Bush, John F. Kerry, presidential elections, inter-affective associations, affect
Convention
All Academic Convention can solve the abstract management needs for any association's annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

Association:
Name: International Communication Association
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p229725_index.html
Direct Link:
HTML Code:

MLA Citation:

Holbert, R.. and Hansen, Glenn. "Stepping Beyond Message Specificity in the Study of Affect as Mediator and Interaffective Associations: Fahrenheit 9/11, Candidate Aversion, and Perceptions of Debate Superiority" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, May 21, 2008 <Not Available>. 2017-09-25 <http://citation.allacademic.com/meta/p229725_index.html>

APA Citation:

Holbert, R. L. and Hansen, G. J. , 2008-05-21 "Stepping Beyond Message Specificity in the Study of Affect as Mediator and Interaffective Associations: Fahrenheit 9/11, Candidate Aversion, and Perceptions of Debate Superiority" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online <PDF>. 2017-09-25 from http://citation.allacademic.com/meta/p229725_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This experimental research (N = 371) focuses on Michael Moore’s anti-Bush film, Fahrenheit 9/11, and its effect on aversive feelings toward President George W. Bush. In addition, the film’s direct influence on aversive feelings toward Senator John F. Kerry (D-MA), an attitude object not referred to in the film, is hypothesized and empirically assessed. The film produces increased feelings of affective aversion toward Bush and reduced aversion toward Kerry. In addition, feelings toward both candidates influence subsequent perceptions of candidate debate superiority. Most importantly, varied processes of influence are found to exist across those subjects who identified themselves as Bush supporters versus Kerry supporters prior to the stimulus phase of the experiment. In addition, varied relationships between Bush-aversion and Kerry-aversion are found to exist between Bush and Kerry supporters relative to viewing Moore’s film. The ramifications of these findings for the study of affect and media effects are outlined and future lines of research are summarized.


Similar Titles:
The Influence of Late-Night Comedy Viewing on the Consumption and Engagement of Political Discourse: A Testing of Competing Models of Candidate Issue Knowledge as Moderator

The Affective Citizen Communication Model: How Emotions Engage Citizens With Politics Through Media and Discussion

Computer Mediated Communication's Influence on the Public Sphere: Autism Immunization Debate Case Study


 
All Academic, Inc. is your premier source for research and conference management. Visit our website, www.allacademic.com, to see how we can help you today.