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Multiple Modernities and Multiple Proximities: American Internet Companies' Predicament in China

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Abstract:

This study adopts La Pastina and Straubhaar’s (2005) theory of multiple proximities to explore how local Chinese audience receive the Internet services offered by American and local companies, and how the audience’s reception affects the competition between them at the different stages of Chinese Internet development. It is found that the combined impacts of genre proximity and cultural proximity result in the initial success of American Internet companies at the early stage of China Internet development as well as their predicament at the later stage. “Modernity proximity” emerges as a new concept to mediate the operations of both genre proximity and cultural proximity, and constitute, by itself, an important component of multiple proximities theory.

Most Common Document Word Stems:

internet (155), user (129), cultur (116), proxim (106), chines (86), american (82), local (73), compani (72), modern (69), 2007 (62), multipl (61), inform (56), use (53), less (53), have-less (48), servic (48), genr (47), china (41), msn (38), onlin (38), ident (38),

Author's Keywords:

China, Internet, American, cultural proximity, Google, eBay, MSN
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Name: International Communication Association
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http://www.icahdq.org


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MLA Citation:

Lu, Jia. "Multiple Modernities and Multiple Proximities: American Internet Companies' Predicament in China" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, May 21, 2008 <Not Available>. 2017-09-25 <http://citation.allacademic.com/meta/p230633_index.html>

APA Citation:

Lu, J. , 2008-05-21 "Multiple Modernities and Multiple Proximities: American Internet Companies' Predicament in China" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online <PDF>. 2017-09-25 from http://citation.allacademic.com/meta/p230633_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This study adopts La Pastina and Straubhaar’s (2005) theory of multiple proximities to explore how local Chinese audience receive the Internet services offered by American and local companies, and how the audience’s reception affects the competition between them at the different stages of Chinese Internet development. It is found that the combined impacts of genre proximity and cultural proximity result in the initial success of American Internet companies at the early stage of China Internet development as well as their predicament at the later stage. “Modernity proximity” emerges as a new concept to mediate the operations of both genre proximity and cultural proximity, and constitute, by itself, an important component of multiple proximities theory.


Similar Titles:
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