Citation

e-Health Interventions for Low Health Literate Audiences: Reaching a Broader Audience

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Abstract:

Given the costs associated with providing healthcare to low health literate audiences, communicating information to low health literate individuals is an important issue. But with the continuous increasing complexity of health information, even those with adequate health literacy can appreciate simpler health communication. This project investigated the potential for two specially-tailored e-health interventions, designed to provide information to low health literate audiences, to deliver information to broader and more health literate audiences. These websites provided information through animated health providers, with supporting images and animations. Subjects approved of both websitesÂ’ designs, preferring the newer and more graphically appealing of the two. Respondents learned from both interventions, as measured by pre- and post-tests of knowledge. Participants did not exhibit significant preferences for animated health providers matching their own ethnicity, suggesting the importance of true cultural customization of content. Study results provide interesting implications for both health communication professionals and researchers.
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Association:
Name: International Communication Association
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p231472_index.html
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MLA Citation:

Mackert, Michael., Whitten, Pamela. and Garcia, Adriana. "e-Health Interventions for Low Health Literate Audiences: Reaching a Broader Audience" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, <Not Available>. 2017-09-25 <http://citation.allacademic.com/meta/p231472_index.html>

APA Citation:

Mackert, M. S., Whitten, P. S. and Garcia, A. "e-Health Interventions for Low Health Literate Audiences: Reaching a Broader Audience" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada <Not Available>. 2017-09-25 from http://citation.allacademic.com/meta/p231472_index.html

Publication Type: Session Paper
Abstract: Given the costs associated with providing healthcare to low health literate audiences, communicating information to low health literate individuals is an important issue. But with the continuous increasing complexity of health information, even those with adequate health literacy can appreciate simpler health communication. This project investigated the potential for two specially-tailored e-health interventions, designed to provide information to low health literate audiences, to deliver information to broader and more health literate audiences. These websites provided information through animated health providers, with supporting images and animations. Subjects approved of both websitesÂ’ designs, preferring the newer and more graphically appealing of the two. Respondents learned from both interventions, as measured by pre- and post-tests of knowledge. Participants did not exhibit significant preferences for animated health providers matching their own ethnicity, suggesting the importance of true cultural customization of content. Study results provide interesting implications for both health communication professionals and researchers.


Similar Titles:
Hard-to-Reach? Using Health Access Status as a Way to More Effectively Target Segments of the Hispanic Audience through Existing Their Communication Ecologies

Hard-to-Reach? Using Health Access Status as a Way to More Effectively Target Segments of the Hispanic Audience

Designing e-Health Applications for Low Health Literate Parents: Building Parenting Capacities to Combat Childhood Obesity


 
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