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Relational Approach to Public Diplomacy: Testing Applicability of Organization-Public Relationship Measures Between the U.S. Embassy in Seoul and South Korean College Students
Unformatted Document Text:  Student Paper Relational Approach to Public Diplomacy REFERENCES Anderson, J. R. (1983). A spreading activation theory of memory. Journal of Verbal Learning and Verbal Behavior, 22(3), 261-295. Ajzen, I. & Fishbein, M. (2005), “The influence of Attitudes on Behavior,” In D. Albarracin, B. T. Johnson, & M. P. Zanna (Ed.), The handbook of Attitudes (pp. , Mahwah, NJ: Lawrence Erlbaum Associates. Bentler, P. M. (1989). EQS structural equations program manual. Los Angeles, CA: BMDP Statistical Software. Bollen, K. A. (1989). Structural equations with latent variables. New York, NY: John Wiley and Sons. Broom, G. M., Casey, S., & Ritchey, J. (1997). Toward a concept and theory of organization-public relationships. Journal of Public Relations Research, 9, 83-98. Broom, G. M., & Dozier, D. M. (1990). Using research in public relations: Applications to program management. Englewood Cliffs, NJ: Prentice-Hall. Cutlip, S. M., Center, A. H., & Broom, G. M. (1994). Effective public relations. Englewood Cliffs, NJ: Prentice-Hall. Grunig, J. E. (1993). Image and substance: From symbolic to behavioral relationships. Public Relations Review, 19(2), 121-139. Grunig, L. A., Grunig, J. E., & Dozier, D. M. (2002). Excellent public relations and effective organizations: A study of communication management in three countries. Mahwah, NJ: Lawrence Erlbaum Associates. Hon, L. C. (1997). What have you done for me lately? Exploring effectiveness in public relations. Journal of Public Relations Research, 9(1), 1-30. Hon, L. C., & Grunig, J. E. (1999). Guidelines for measuring relationships in public relations. Gainesville: Institution for Public Relations. Hu, L. T., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6, 1-55. Huang, Y. H. (1997). Public relations strategies, relational outcomes, and conflict management 22

Authors: Lee, Hyung Min. and Jun, Jong Woo.
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Student Paper                                                 Relational Approach to Public Diplomacy
Anderson, J. R. (1983). A spreading activation theory of memory. Journal of Verbal Learning and 
Verbal Behavior22(3), 261-295.
Ajzen, I. & Fishbein, M. (2005), “The influence of Attitudes on Behavior,” In D. Albarracin, B. T. 
Johnson, & M. P. Zanna (Ed.), The handbook of Attitudes (pp. , Mahwah, NJ: Lawrence 
Erlbaum Associates.
Bentler, P. M. (1989). EQS structural equations program manual. Los Angeles, CA: BMDP 
Statistical Software.
Bollen, K. A. (1989). Structural equations with latent variables. New York, NY: John Wiley and 
Broom, G. M., Casey, S., & Ritchey, J. (1997). Toward a concept and theory of organization-public 
relationships. Journal of Public Relations Research, 9, 83-98.
Broom, G. M., & Dozier, D. M. (1990). Using research in public relations: Applications to 
program management. Englewood Cliffs, NJ: Prentice-Hall.
Cutlip, S. M., Center, A. H., & Broom, G. M. (1994). Effective public relations. Englewood Cliffs, 
NJ: Prentice-Hall.
Grunig, J. E. (1993). Image and substance: From symbolic to behavioral relationships. Public 
Relations Review, 19(2), 121-139.
Grunig, L. A., Grunig, J. E., & Dozier, D. M. (2002). Excellent public relations and effective 
organizations: A study of communication management in three countries. Mahwah, NJ: 
Lawrence Erlbaum Associates.
Hon, L. C. (1997). What have you done for me lately? Exploring effectiveness in public relations. 
Journal of Public Relations Research, 9(1), 1-30.
Hon, L. C., & Grunig, J. E. (1999). Guidelines for measuring relationships in public relations
Gainesville: Institution for Public Relations.
Hu, L. T., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: 
Conventional criteria versus new alternatives. Structural Equation Modeling: A 
Multidisciplinary Journal, 6, 1-55.
Huang, Y. H. (1997). Public relations strategies, relational outcomes, and conflict management 

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