Stanton and sociologist Paul Lazarsfeld invented the
fabled “program analyzer” while at the Princeton Radio Project:
“ …By 1938, Dr. Stanton had become CBS’s research director with a staff of 100.With the social scientist Paul F. Lazarsfeld, he invented a device called the program analyzer, which enabled CBS to track the responses of 100 listeners to a radio program, gauging their likes and dislikes. CBS used it for a half-century. Dr. Stanton remained with the network during World War II while serving as a consultant to the Secretary of War, the Office of War Information and the Office of Facts and Figures.”
“During the early days of television when Mr. Paley clung to the idea
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