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Adorno. Lazarsfeld & The Princeton Radio Project, 1938-1941
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ADORNO, LAZARSFELD &
THE PRINCETON RADIO PROJECT
by Susan Cavin, Ph.D.(Adjunct) Professor of SociologyNew York University
Susan.## email not listed ##
The story of how CBS radio was transformed into network television began with
three men in a brewery in Newark, New Jersey in 1937.
i
Between 1937 and 1939, the
Rockefeller Foundation awarded a grant to Princeton University to set up the Office of
Radio Research in Newark with psychologist Frank Stanton
ii
and Hadley Cantril
iii
as co-
Investigators; and sociologist Paul Lazarsfeld as Project Director.
iv
Two of them, Stanton
and Lazarsfeld, consulted for the Office of Wartime Information (O.W.I.) during WW II.
Frank Stanton got his Masters (1932) and his doctorate (1935) in psychology from
Ohio State.
v
“…Studying ways to measure radio audiences, he invented a kind of
forerunner of the Nielsen audiometer. Dr. Stanton’s device could be installed inside a radio
receiver to register what programs listeners were tuning in.”
vi
By 1937, Frank Stanton was already “the right-hand man of William S. Paley, the
tycoon who built the Columbia Broadcasting System empire from a handful of struggling
radio stations in 1928. From 1946 to 1973, they operated as probably the greatest team in
the history of broadcasting …”
vii
Stanton and sociologist Paul Lazarsfeld invented the
fabled “program analyzer” while at the Princeton Radio Project:
“ …By 1938, Dr. Stanton had become CBS’s research director with a staff of 100.With the social scientist Paul F. Lazarsfeld, he invented a device called the program analyzer, which enabled CBS to track the responses of 100 listeners to a radio program, gauging their likes and dislikes. CBS used it for a half-century. Dr. Stanton remained with the network during World War II while serving as a consultant to the Secretary of War, the Office of War Information and the Office of Facts and Figures.”
viii
In 1946, Frank Stanton became president of CBS for the next thirty years.
“
…
Dr. Stanton reorganized CBS into separate divisions for radio, television and
laboratories….”
ix
“During the early days of television when Mr. Paley clung to the idea
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ADORNO, LAZARSFELD &
THE PRINCETON RADIO PROJECT
by Susan Cavin, Ph.D.
(Adjunct) Professor of Sociology
New York University
The story of how CBS radio was transformed into network television began with
three men in a brewery in Newark, New Jersey in 1937.
Between 1937 and 1939, the
Rockefeller Foundation awarded a grant to Princeton University to set up the Office of
Radio Research in Newark with psychologist Frank Stanton
Investigators; and sociologist Paul Lazarsfeld as Project Director.
and Lazarsfeld, consulted for the Office of Wartime Information (O.W.I.) during WW II.
Frank Stanton got his Masters (1932) and his doctorate (1935) in psychology from
“…Studying ways to measure radio audiences, he invented a kind of
forerunner of the Nielsen audiometer. Dr. Stanton’s device could be installed inside a radio
receiver to register what programs listeners were tuning in.”
By 1937, Frank Stanton was already “the right-hand man of William S. Paley, the
tycoon who built the Columbia Broadcasting System empire from a handful of struggling
radio stations in 1928. From 1946 to 1973, they operated as probably the greatest team in
the history of broadcasting …”
Stanton and sociologist Paul Lazarsfeld invented the
fabled “program analyzer” while at the Princeton Radio Project:
“ …By 1938, Dr. Stanton had become CBS’s research director with a staff of 100.With the
social scientist Paul F. Lazarsfeld, he invented a device called the program analyzer, which
enabled CBS to track the responses of 100 listeners to a radio program, gauging their likes
and dislikes. CBS used it for a half-century. Dr. Stanton remained with the network
during World War II while serving as a consultant to the Secretary of War, the Office of
War Information and the Office of Facts and Figures.”
In 1946, Frank Stanton became president of CBS for the next thirty years.
“
…
Dr. Stanton reorganized CBS into separate divisions for radio, television and
“During the early days of television when Mr. Paley clung to the idea
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