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Express Yourself: The Benefits of Individual Assessment in Undergraduate Education
Unformatted Document Text:  18 Morrison, M., A. Sweeney, and T. Heffernan (2003). “Learning Styles of On-Campus and Off- Campus Marketing Students: The Challenge for Marketing Educators,” Journal of Marketing Education, Vol. 25, pp. 208-217. Myers, I. B. (1962). Manual: The Myers-Briggs Type Indicator. Princeton, NJ: Education Testing Service. Paivio, A. (1971). “Styles and strategies of learning,” British Journal of Educational Psychology, Vol. 46, pp. 128-148. Riding, R., and E. Sadler-Smith (1992). “Type of instructional material, cognitive style, and learning performance,” Educational Studies, Vol. 18, pp. 323-340. Sax, G., and L. S. Collet (1968). “An empirical comparison of the effects of recall and multiple- choice tests on student achievement,” Journal of Educational Measurement, Vol. 5, pp. 169-173. Scannell, D. P., and J. C. Marshall (1966). “The effects of selected composition errors on grades assigned to essay examinations,” American Educational Research Journal, Vol. 3, pp. 125-130. Schroder, H. M., M. J. Driver, and S. Struefert (1967). Human Information Processing. New York: Holt, Rinehart & Winston. Tatsuoka, K. K. (1991). Item construction and psychometric models appropriate for constructed- responses. Princeton, NJ: Educational Testing Service. Vermunt, J.D. (1996). “Metacognitive, cognitive and affective aspects of learning styles and strategies,” Higher Education, Vol. 31, pp. 25-50.

Authors: Leithner, Anika.
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Morrison, M., A. Sweeney, and T. Heffernan (2003). “Learning Styles of On-Campus and Off-
Campus Marketing Students: The Challenge for Marketing Educators,” Journal of
Marketing Education, Vol. 25, pp. 208-217.
Myers, I. B. (1962). Manual: The Myers-Briggs Type Indicator. Princeton, NJ: Education
Testing Service.
Paivio, A. (1971). “Styles and strategies of learning,” British Journal of Educational Psychology,
Vol. 46, pp. 128-148.
Riding, R., and E. Sadler-Smith (1992). “Type of instructional material, cognitive style, and
learning performance,” Educational Studies, Vol. 18, pp. 323-340.
Sax, G., and L. S. Collet (1968). “An empirical comparison of the effects of recall and multiple-
choice tests on student achievement,” Journal of Educational Measurement, Vol. 5, pp.
169-173.
Scannell, D. P., and J. C. Marshall (1966). “The effects of selected composition errors on grades
assigned to essay examinations,” American Educational Research Journal, Vol. 3, pp.
125-130.
Schroder, H. M., M. J. Driver, and S. Struefert (1967). Human Information Processing. New
York: Holt, Rinehart & Winston.
Tatsuoka, K. K. (1991). Item construction and psychometric models appropriate for constructed-
responses. Princeton, NJ: Educational Testing Service.
Vermunt, J.D. (1996). “Metacognitive, cognitive and affective aspects of learning styles and
strategies,” Higher Education, Vol. 31, pp. 25-50.


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