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Experiencing Psychological Processes and Understanding their Implications
Unformatted Document Text:  4 be done at any computer connected to the Internet. There are many variants of the IAT, but they all seek to measure the degree to which people associate an attitude object primarily as favorable or unfavorable. The IAT is available online at <https://implicit.harvard.edu/implicit/>. The subjects perform a battery of tests based on the time it takes them to classify stimuli. The first, and perhaps most provocative use of the IAT is to measure implicit racial attitudes. In the first battery, words are flashed on the screen and the subjects are asked to press one key if a word is good (e.g. happy, joy) and another key if the word is bad (e.g. murder, evil). Then they are shown a series of pictures of people’s nose and eye regions, they are asked to use the keys to classify the images as belonging to black or white people. All of the preceding stimuli are then presented again in two more rounds. In one they are asked to hit one key if the word/image is either black or good and another key if the word/image is either white or bad. In another round they are asked to hit one key if the word/image is either white or good and another key if the word/image is either black or bad. By comparing the times it takes people to complete these tasks, the IAT tests whether pairing black and good or black and bad is more consistent with what the subject already has in memory. Thus, its creators claim that it is a good measure of negative racial attitudes that subjects cannot lie about. The IAT itself opens up several great avenues for discussion. The technique's inventors claim that it is a direct measure of prejudice. This opens up a host of questions concerning the role of psychology in politics, normative questions about whether events that are solely inside the head have political meaning, and epistemological questions about interpreting data from the IAT. For example, interpreting the IAT as a pure and direct measure of prejudice has been criticized for assuming that when people have less favorable evaluations of an attitude object that this means their evaluations are

Authors: Transue, John.
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be done at any computer connected to the Internet. There are many variants of the IAT,
but they all seek to measure the degree to which people associate an attitude object
primarily as favorable or unfavorable. The IAT is available online at
<https://implicit.harvard.edu/implicit/>. The subjects perform a battery of tests based
on the time it takes them to classify stimuli.
The first, and perhaps most provocative use of the IAT is to measure implicit
racial attitudes. In the first battery, words are flashed on the screen and the subjects are
asked to press one key if a word is good (e.g. happy, joy) and another key if the word is
bad (e.g. murder, evil). Then they are shown a series of pictures of people’s nose and
eye regions, they are asked to use the keys to classify the images as belonging to black
or white people. All of the preceding stimuli are then presented again in two more
rounds. In one they are asked to hit one key if the word/image is either black or good
and another key if the word/image is either white or bad. In another round they are
asked to hit one key if the word/image is either white or good and another key if the
word/image is either black or bad. By comparing the times it takes people to complete
these tasks, the IAT tests whether pairing black and good or black and bad is more
consistent with what the subject already has in memory. Thus, its creators claim that it
is a good measure of negative racial attitudes that subjects cannot lie about.
The IAT itself opens up several great avenues for discussion. The technique's
inventors claim that it is a direct measure of prejudice. This opens up a host of questions
concerning the role of psychology in politics, normative questions about whether events
that are solely inside the head have political meaning, and epistemological questions
about interpreting data from the IAT. For example, interpreting the IAT as a pure and
direct measure of prejudice has been criticized for assuming that when people have less
favorable evaluations of an attitude object that this means their evaluations are


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