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Data on US Presidential Primary Voter Preferences and Behavior from a 2008 Online Candidate Calculator

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Abstract:

From October 2007 to May 2008, VoteHelp.Org helped over 200,000 people match their political preferences to those of 12 leading republican and democrat presidential candidates. This paper details the effort that went into the creation of the website, including analysis of presidential candidate positions and a brief survey of other ‘candidate calculators’ which were used by millions of people during the 2008 political primary process. This paper then presents data on how people were able to find VoteHelp.org and how our traffic grew as the news cycle moved through the primary season. Lastly, the results of a cluster analysis of data from visitors to the website to empirically determine the types of voters who used this particular candidate calculator are presented. Clusters are determined both by issue position and issue importance on 28 topical issues. Within each cluster, we present linked data on the values/morals of subjects using the Moral Foundations Questionnaire (Haidt & Graham 2007) and on appraisals of the personalities of various presidential candidates, as stated using our optional personality module. An analysis of how visitors from within each cluster found our website is also presented along with concluding thoughts on the future of online candidate calculators as interactive tools to inform voters.

Most Common Document Word Stems:

factor (75), issu (74), candid (60), data (57), cluster (49), calcul (45), us (39), elector (32), import (31), page (27), 32 (27), analysi (26), conserv (26), solut (25), 2 (24), item (24), group (24), 5 (23), 1 (23), 4 (23), posit (22),

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internet, website, candidate calculator, 2008 presidential primary, us election, presidential primary
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Name: ISPP 31st Annual Scientific Meeting
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http://ispp.org


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MLA Citation:

Iyer, Ravi., Soule, Suzanne., Nairne, Jennifer. and Stenstrom, Doug. "Data on US Presidential Primary Voter Preferences and Behavior from a 2008 Online Candidate Calculator" Paper presented at the annual meeting of the ISPP 31st Annual Scientific Meeting, Sciences Po, Paris, France, Jul 08, 2008 <Not Available>. 2013-12-14 <http://citation.allacademic.com/meta/p246301_index.html>

APA Citation:

Iyer, R. , Soule, S. , Nairne, J. and Stenstrom, D. , 2008-07-08 "Data on US Presidential Primary Voter Preferences and Behavior from a 2008 Online Candidate Calculator" Paper presented at the annual meeting of the ISPP 31st Annual Scientific Meeting, Sciences Po, Paris, France Online <PDF>. 2013-12-14 from http://citation.allacademic.com/meta/p246301_index.html

Publication Type: Paper (prepared oral presentation)
Abstract: From October 2007 to May 2008, VoteHelp.Org helped over 200,000 people match their political preferences to those of 12 leading republican and democrat presidential candidates. This paper details the effort that went into the creation of the website, including analysis of presidential candidate positions and a brief survey of other ‘candidate calculators’ which were used by millions of people during the 2008 political primary process. This paper then presents data on how people were able to find VoteHelp.org and how our traffic grew as the news cycle moved through the primary season. Lastly, the results of a cluster analysis of data from visitors to the website to empirically determine the types of voters who used this particular candidate calculator are presented. Clusters are determined both by issue position and issue importance on 28 topical issues. Within each cluster, we present linked data on the values/morals of subjects using the Moral Foundations Questionnaire (Haidt & Graham 2007) and on appraisals of the personalities of various presidential candidates, as stated using our optional personality module. An analysis of how visitors from within each cluster found our website is also presented along with concluding thoughts on the future of online candidate calculators as interactive tools to inform voters.

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Associated Document Available ISPP 31st Annual Scientific Meeting
Associated Document Available Political Research Online
Abstract Only All Academic Inc.

Document Type: PDF
Page count: 32
Word count: 5482
Text sample:
Data on the US Electorate from a Candidate Calculator Running Head: Data on the US Electorate from a Candidate Calculator Preliminary Analysis of Data on the US Electorate from a Candidate Calculator Ravi Iyer University of Southern California Suzanne Soule and Jennifer Nairne Center for Civic Education Doug Stenstrom University of Southern California Page 1 of 32 Data on the US Electorate from a Candidate Calculator Abstract From October 2007 to May 2008 VoteHelp.Org helped over 200 000 people
Scott Keeter Cliff Zukin Molly Andolina and Krista Jenkins. 2006. “A New Engagement? Political Participation Civic Life and the Changing American Citizen.” New York: Oxford University Press. Delli Carpini Michael andScott Keeter. 2002. "The Internet and an Informed Citizenry " in The Civic Web: Online Politics and Democratic Values edited by David Anderson and Michael Cornfield. Rowman and Littlefield. Haidt J. & Graham J. (2007). When Morality Opposes Justice: Conservatives Have Moral Intuitions that Liberals may not Recognize. Social


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