Citation

Personality Market and the Future of Species-Being: A Critical Analysis of Communicative Labor' in Contemporary Japan

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Abstract:

This paper launches a critical interrogation into the state of communicative labor in contemporary Japan, a post-Fordist political economy situated in the Pacific Rim. Drawing on Paulo Virno and Andre Gorz, the analysis offered herein is premised on a general argument that a post-Fordist human being cannot but be dictated and measured by the logic of neoliberalism encroaching into spheres extending far beyond economics. As the theoretical vantage point, the paper first problematizes the distinction we conventionally draw between various domains of human conditions (between labor, work, and action, between the public and the private). The paper then engages a critical analysis of communicative labor and its problematics as they have emerged in a specific politico-economic dynamic current in Japan. The recent rise of “personality market” is particularly symptomatic: It points to the importance of communication not only as a set of skills to produce and earn but as a means to “sell” the whole of oneself, a willing(ful) surrender of one’s (human) being, to the logics of labor market. “The personality market is subject to the laws of supply and demand. . . [regulating] the intimate life-fate of the individual and the kind of personality [s/]he may develop and display” (C. W. Mills, 1955/2002, p.184). Towards the end, the paper discusses limits (and potentials, if any) of such labor for the development of what Marx referred to as species-being in contemporary homo sapiens residing on either of the Pacific’s ends.

Reference
C. W. Mills. (1955/2002). White Collar: The American Middle Classes. 15th ed. New York: Oxford University Press.
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Association:
Name: NCA 94th Annual Convention
URL:
http://www.natcom.org


Citation:
URL: http://citation.allacademic.com/meta/p256674_index.html
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MLA Citation:

Aonuma, Satoru. "Personality Market and the Future of Species-Being: A Critical Analysis of Communicative Labor' in Contemporary Japan" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA, <Not Available>. 2014-11-30 <http://citation.allacademic.com/meta/p256674_index.html>

APA Citation:

Aonuma, S. "Personality Market and the Future of Species-Being: A Critical Analysis of Communicative Labor' in Contemporary Japan" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA <Not Available>. 2014-11-30 from http://citation.allacademic.com/meta/p256674_index.html

Publication Type: Invited Paper
Abstract: This paper launches a critical interrogation into the state of communicative labor in contemporary Japan, a post-Fordist political economy situated in the Pacific Rim. Drawing on Paulo Virno and Andre Gorz, the analysis offered herein is premised on a general argument that a post-Fordist human being cannot but be dictated and measured by the logic of neoliberalism encroaching into spheres extending far beyond economics. As the theoretical vantage point, the paper first problematizes the distinction we conventionally draw between various domains of human conditions (between labor, work, and action, between the public and the private). The paper then engages a critical analysis of communicative labor and its problematics as they have emerged in a specific politico-economic dynamic current in Japan. The recent rise of “personality market” is particularly symptomatic: It points to the importance of communication not only as a set of skills to produce and earn but as a means to “sell” the whole of oneself, a willing(ful) surrender of one’s (human) being, to the logics of labor market. “The personality market is subject to the laws of supply and demand. . . [regulating] the intimate life-fate of the individual and the kind of personality [s/]he may develop and display” (C. W. Mills, 1955/2002, p.184). Towards the end, the paper discusses limits (and potentials, if any) of such labor for the development of what Marx referred to as species-being in contemporary homo sapiens residing on either of the Pacific’s ends.

Reference
C. W. Mills. (1955/2002). White Collar: The American Middle Classes. 15th ed. New York: Oxford University Press.


Similar Titles:
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Labor Market Deregulation Policies in Contemporary Japan

Changing Jobs and Inequality in a Fluid Labor Market: The Case of Contemporary Japan


 
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