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'Read a Mother F*cking Book': Terministic Intratextuality in BET's Satirical Public Service Announcement

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Abstract:

Black Entertainment Television introduced the “Read a Book” campaign as a part of its agenda to promote discourse about paths to equality for African Americans. Introduced alongside other satirical representation of black struggle, only “Read a Book” survived criticism from onlookers and sponsors. Relying heavily upon satirical representations of African Americans, hip-hop, and rhetorics of sanitation and uplift, “Read a Book” demonstrates and introduces the notion of “terministic intratextuality.”

Most Common Document Word Stems:

read (90), book (61), bet (55), american (42), d (42), african (41), mite (41), satir (41), may (34), network (34), social (34), burk (32), chang (31), 2007 (30), one (29), mother (27), video (25), messag (24), new (24), orient (24), rhetor (22),

Author's Keywords:

race, satire, hip-hop, BET, "Read a Book"
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Name: NCA 94th Annual Convention
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Citation:
URL: http://citation.allacademic.com/meta/p257869_index.html
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MLA Citation:

Meyer, Kristyn. "'Read a Mother F*cking Book': Terministic Intratextuality in BET's Satirical Public Service Announcement" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA, Nov 20, 2008 <Not Available>. 2014-11-30 <http://citation.allacademic.com/meta/p257869_index.html>

APA Citation:

Meyer, K. E. , 2008-11-20 "'Read a Mother F*cking Book': Terministic Intratextuality in BET's Satirical Public Service Announcement" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA Online <PDF>. 2014-11-30 from http://citation.allacademic.com/meta/p257869_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Black Entertainment Television introduced the “Read a Book” campaign as a part of its agenda to promote discourse about paths to equality for African Americans. Introduced alongside other satirical representation of black struggle, only “Read a Book” survived criticism from onlookers and sponsors. Relying heavily upon satirical representations of African Americans, hip-hop, and rhetorics of sanitation and uplift, “Read a Book” demonstrates and introduces the notion of “terministic intratextuality.”


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Social Cognitive Change Toward the Poor: Korean-Americans' Attributional Processes Within Religious Contexts


 
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