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Patterns of Impression Management Strategies in Executive-Authored Organizational Weblogs

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Abstract:

This research examines impression management strategies that high-ranking organizational executives employ to create an identity for themselves and their companies via executive-authored Weblogs (blogs). It attempts to identify specific patterns of impression management strategies by applying Jones’ (1990) taxonomy to analyze the content of this particular type of computer-mediated communication. The study revealed that executive bloggers frequently employ three impression management strategies to construct and shape a positive identity for themselves with their publics.

Most Common Document Word Stems:

blog (60), manag (54), impress (54), post (53), strategi (45), 2007 (41), execut (38), communic (34), compani (33), use (30), author (25), self (22), marriott (17), blogger (17), schwartz (16), organiz (15), present (15), 2006 (15), promot (15), ident (15), employ (14),

Author's Keywords:

Impression management, blogs, organizational image, computer-mediated communication
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Association:
Name: NCA 94th Annual Convention
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http://www.natcom.org


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URL: http://citation.allacademic.com/meta/p259585_index.html
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MLA Citation:

McLane, Teryl. "Patterns of Impression Management Strategies in Executive-Authored Organizational Weblogs" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA, Nov 20, 2008 <Not Available>. 2014-11-30 <http://citation.allacademic.com/meta/p259585_index.html>

APA Citation:

McLane, T. , 2008-11-20 "Patterns of Impression Management Strategies in Executive-Authored Organizational Weblogs" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA Online <PDF>. 2014-11-30 from http://citation.allacademic.com/meta/p259585_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This research examines impression management strategies that high-ranking organizational executives employ to create an identity for themselves and their companies via executive-authored Weblogs (blogs). It attempts to identify specific patterns of impression management strategies by applying Jones’ (1990) taxonomy to analyze the content of this particular type of computer-mediated communication. The study revealed that executive bloggers frequently employ three impression management strategies to construct and shape a positive identity for themselves with their publics.


Similar Titles:
Anonymous Communication and Organizational Impression Management Tactics on Corporate Blogs

Identity on the Go: Executives’ Presentation of Self Through E-mail Communication in Everyday Work Life

Managing Impressions: Self Presentation Strategies Among Women in STEM Workplaces


 
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